Portfolio Archives

Pepperoncini Havertown

stmedia on October 19, 2023

OVERVIEW

This Havertown, PA Italian restaurant came to us mid Covid, barely making it through and asked us what to do to start building their business back up. The owner is also the chef, anything online is not where he wants to spend his time, but he does realize there’s a need to participate in the online conversation so he started looking for a 3rd party that could take the reins and move his brand in the right direction. Right away we dumped their current website and moved them to an elevated look and feelwith easy functionality for the consumer. We immediately did some SEO work on the backend and also built out SEO pages for cateringas this was a target for the owner. Next we worked with a member of their staff in house on how to get better photos. Their budget wasn’t quite enough to have us out every week, so we proposed a few training sessions where we would walk them through how to take great photos with an iPhone. All of the current photos you see on their Instagram are taken by them and then edited and posted by our team. Now equipped with some great photo taking skills they decided on a weekly photo shoot of their specials for that week. We then take those photos and work them into a marketing email to their subscribers. We’ve been sending this email with tremendous results. Because we add personal messaging at the top, their customers look forward to it each week. Overall, this has been an extremely rewarding project and we’re happy to have them as a long term client.

SERVICES PROVIDED

Marketing Strategy
Squarespace Website Build & Management
Social Media Management
Graphic Design
Search Engine Optimization
Social Media Ads Creation and Management
Printing Promotional Materials & Apparel

Pepperoncinihavertown.com

Pepperoncini Havertown Small Talk Media — Pepperoncini Havertown Italian Restaurant Small Talk Media

Executive tree care

stmedia on March 6, 2023

OVERVIEW

Operating since 2009, Executive Tree Care is a locally owned and operated tree service company servicing Chester County, Montgomery County, Delaware County (Delco) & Philadelphia County. With over a decade of experience Executive Tree Care is trusted by thousands of happy customers in 5 Pennsylvania counties! Their main line of business is residential tree service however they also do a good amount of commercial work, they sell firewood and they have a honey bee farm!

This is a situation where we actually sought out Executive as a client. Our team had worked with Jeremy and his team on a community project. We were very impressed by the amount of time and effort that Jeremy & his team put into the project. A few months later we had the ability to take on some new work and we remembered that Executive didn’t get a lot of attention for all for of the work they had put into that community project. I asked Jeremy for a meeting with him and his team and the rest is history.

Now a few years working together we’ve maximised every opportunity by capturing and promoting his community work, elevating his content, running contests and so much more. Jeremy and his team are truly a joy to work with and we’re excited to take this ride with them!

Executive Tree Care trusts us to be their in-house marketing department, managing all levels of graphic design and creative, website, search engine optimization, email marketing, video, photos, social media, public relations and so much more. Here’s a great example of the work that we love doing for them.

ExecutiveTreeCare.com

SERVICES PROVIDED

Marketing Strategy
WordPress Website Management
Social Media Management
Graphic Design
Marketing Material Printing
Video Production
Search Engine Optimization
Social Media Ads Creation and Management
Search Advertising Management

VIDEO

Our video marketing strategy starts with putting community first. Executive Tree Care does a lot of projects around the community however many of these jobs fly under the radar. Our goal is to show the good service that Executive Tree Care provides through impactful videos. The videos that we produce are then put to work on social media with ad campaigns attached.

Flight On Ice

stmedia on April 5, 2022

OVERVIEW

The northeast region’s premier outdoor ice skating brand. Flight on Ice focuses on more than just ice skating, incorporating a full family fun atmosphere with heated tents, food and beverage, great entertainment and more.

Coming into work with Flight On Ice for their second year in business, this start-up company needed more than just Facebook posts. Our team stepped in to provide creative design services by creating the logo, building the website and providing all marketing materials including; pitch decks, sponsorship decks, business cards, flyers, posters and menus. We aided in building out foundational items like; project management software, Google work space and Grasshopper phone systems. We deployed and fully managed the ticketing box office which included a contract with a very new and unique ticketing partner. We full managed all of the social media, email marketing, websites, search engine optimization and all other marketing assets. We provided endless news stories by managing a local PR agency that sourced multiple media outlets and influencers.

SERVICES PROVIDED

Oversee the Marketing Team
Website builds on WordPress, Squarespace and Shopify
Social Media Coordination and Management
Graphic Design
Video Marketing
Search Engine Optimization
3rd Party Vendor Management
Social Media Ads Creation and Management
Search Advertising Management and Reporting
Public Relations Management
Community Relationship Management

VIDEO

To sell over 100,000 ice skating tickets to 5 rinks in 3 states you need solid content and you need to advertise it effectively. Our teams shot multiple videos but also reused news outlet features to continually drive new skaters throughout the season.

Kingkiner Tree Service

stmedia on March 14, 2022

OVERVIEW

Family owned and operated for 20+ years, Kingkiner may be the largest tree service provider in the region. This massive locally owned and operated business had all of the right operational elements in place but knew that they needed to elevate their marketing.

Starting our relationship right before the pandemic, we’ve grown our companies so much together over the last few years. They trust us to be their in-house marketing department, managing all levels of graphic design and creative, website, search engine optimization, email marketing, social media, public relations and so much more.

kingkinertreeservice.com

Gran Caffe L’Aquila

stmedia on March 4, 2022

OVERVIEW

Our first meeting with Gran Caffe L’Aquila came after they’d already been open for a year. Most businesses build their marketing plan months before they open, Gran Caffe however had an interesting problem that prevented them from hitting the ground running… A scaffolding covering their entire building, top to bottom. Their location is in Philadelphia’s busiest center city neighborhood, they were however invisible.

If you know anything about restaurants it’s that their first year in business is what makes or breaks them. You have a huge Grand Opening, all of the journalists rate and rave about your food and service, you find out who your good staff is, you refine your recipes and build a loyal base of customers that sustains the restaurant for hopefully a decade.

Gran Caffe owner Riccardo Longo didn’t have the ability to take advantage of all the perks of being a new restaurant, he was tossed into a burning building and forced to fight his way out. Battered and bruised Gran Caffe made it through their first year of business and eventually the scaffolding came down.

With a restored vigor Riccardo started bringing in marketers, public relations agencies, magazines, radio stations, trend setters and anyone one else that he thought could finally start to build his brand. Through this process we were introduced to Riccardo and began working on a proposal to finally launch the Gran Caffe L’Aquila brand. After a few meetings we were signed and ready to hit the ground running.

We started our contract with social media marketing, email marketing and light graphic design which eventually springboarded into the question that we get all the time, “what else can you guys do?” When answering that question for client’s I like to focus on one thing, giving them ideas that will make them money. New food photos, videos, a new website and eventually the addition of our first ever E-commerce website selling their Italian goods.

What makes this client so unique is that Riccardo is constantly pressuring us to come up with new ways to build his brand using online initiatives. Their e-commerce website, hosted by shopify, has some amazing features including monthly coffee and olive oil subscriptions. Building this wasn’t an easy task, it took months to figure out shipping, pricing and creating a system that worked right for them.

Now in our 7th year working with Gran Caffe our initiatives have boosted their sales far beyond original projections, we’ve helped them build out new brands and continue to push the envelope opening their eyes to all new marketing tactics that can continue to help their companies grow.

grancaffelaquila.com

Holod’s

Chris Camp on March 3, 2022

OVERVIEW

Family owned and operated for two generations, Holod’s is a hardware store, live plant nursery, gift shop and kitchen and bath showroom located in LaFayette Hill, PA. With such a large inventory the bulk of their time is spent making sure the shelves are full. This didn’t allow for much internal focus on marketing. Realizing that there was an inherent need for marketing with a business of their size they brought us in to see how we could help. Beyond social media posts our relationship started with the ball in our court. We quickly jumped in building a new website with a robust rental catalog and creating an updated logo for the business. Following this we brought in a drone, videographer and photographer to capture new content, started a rich online advertising campaign, created and managed social media channels, printed new shirts and hats and so much more.

https://www.holods.com/

Cavanaugh’s Restaurant Group

Chris Camp on March 2, 2022

OVERVIEW

Cavanaugh’s is our longest standing client. Before Small Talk Media and long before Table Talk was a 23 year old guy in an apartment working sales jobs during the day and building a digital marketing company at night… that guy is me (Rob Wright, Owner Table Talk.) I can remember visiting Cavanaugh’s Riverdeck in my 20’s. In Philadelphia, The Riverdeck is almost a rite of passage. It brings in thousands of young people each weekend to dance, drink and hang out.

As the owner’s of the Riverdeck continued their growth they were looking for new more consistent revenue streams, enter Cavanaugh’s Rittenhouse. A laid back sports bar in center city Philadelphia. Now with two locations under their belts they started looking for another location, this is where Table Talk came in. Upon finding their Cavanaugh’s Headhouse location they were looking for “promoters” to help them open with a bang. Having amassed a large group of friends in the Philadelphia area and wanting to launch my fledgling digital marketing agency I decided to pitch the owners on letting me throw a party. They let me throw the party and guess what, it flopped.

Even Though that individual party wasn’t as advertised I still felt that I could help this new location grow, not by acting as a party promoter but by helping them in every area of their marketing. They signed on as one of my very first clients and I quickly went to work. I created their website, helped with the menu, managed all of their social media, helped them build out a new private party booking system and so much more. After a few months it was Riverdeck season. They called me in to see what I could help with there. We rebuilt the website, turned the private party and guestlist system completely digital, developed email marketing, started social media pages, took over graphic design and developed promotions.

Now almost 10 years later the team at Cavanaugh’s still has 6 locations throughout Philadelphia. We’re still their trusted marketing arm offering constant ideas to help build their reputation and drive sales.

https://www.theriverdeck.com/ | https://www.cavsrittenhouse.com/ | https://www.cavsheadhouse.com/

Bar and Restaurant Marketing website cavanaughs

Founding Fathers

on March 1, 2022

4 SCORE & A COUPLE OF YEARS AGO
they BUILT A PRETTY COOL BAR

Red Bull

WPSupport on January 3, 2020

OVERVIEW

Through the years we’ve built a strong partnership with Red Bull’s sales and marketing teams in the Northeast region and Philadelphia market. Our services have included event promotion for their unique Red Bull Thre3style DJ competition, experiential marketing and digital advertising. This relationship has led to countless thousands of consumers attending events and connecting with the Red Bull Brand.

SERVICES PROVIDED

Experiential Marketing
Graphic Design
Event Promotion
Digital Advertising

Bergholz Tree Experts

stmedia on January 2, 2020

OVERVIEW

Bergholz Tree Experts is family owned and operated tree company operating out of Gloucester County, New Jersey that has a great reputation in the local area for quality work. While most of their work comes from tree service clients they also do a lot of land clearing, commercial work and of course they sell firewood.

We were contacted by the owner Gunar as a referral from another happy client. This is a situation were he wasn’t 100% sure what he wanted us to do but knew that he generally needed some professional help with marketing as a whole. He was working with another local marketing company at the time, but their services were limited to digital.

Our team immediately stepped up and stepped in by making an immediate impact. There was some amazing gems that we were able to uncover immediately one of which is that Bergholz was doing a lot of free work for the community. This just comes as second nature to Gunar but we saw an opportunity to get this story out to a larger audience, the people needed to know! We used social media as our primary vessel to roll out a recap video from their most recent community project. Thousands of views and hundreds of local likes later the phone is ringing and the leads are coming in.

Bergholz Tree Experts trusts us to be their in-house marketing department, managing all levels of graphic design and creative, website, search engine optimization, email marketing, video, photos, social media, public relations and so much more. We very much enjoy the work we do with Gunar, Alex and the rest of the Bergholz team.

SERVICES PROVIDED

Marketing Strategy
WordPress Website Management
Social Media Management
Graphic Design
Video Production
Search Engine Optimization
Social Media Ads Creation and Management
Search Advertising Management

Bergholztree.com

VIDEO

With a such a tangible business like tree service it’s important to show consumers in the service area the projects that your team is completing. Our videos for Bergholz Tree Experts show community projects, safety and professionalism. We use these videos on social media to continually keep Bergholz top of mind when consumers are thinking about hiring a tree company.

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