Google My Business (GMB): How to Use Attributes When Creating a Business Profile

According to Hootsuite, prospective customers are 70 percent more likely to visit local businesses with a GMB profile.

Tracking Cookies are coming to an end, how will advertisers pivot

Despite shifts in marketer priorities and stark warnings from experts, it’s still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

What Elon Musk’s Twitter takeover means for advertisers

Elon Twitter takeover

Elon Musk jokes about a lot of things, but the Tesla and SpaceX founder certainly seems serious about shaking up Twitter. Following weeks of dramatic developments that included the rare adoption of a “poison pill” defense by shareholders, and of course, plenty of tweeting, the executive on Monday reached an agreement to buy the social media app for roughly $44 billion.

Apple Privacy changes impact on Facebook Ads

Apple is changing privacy too make it harder for small businesses to advertise on Facebook

It’s finally happening. If you’ve watched the recent Netflix series The Social Dilemma you’ve seen how social media platforms are tracking us using data and how they’re feeding that data to advertisers. I had a few conversations with friends and family who also watched the movie. They all seemed a little shook at how their… Continue reading Apple Privacy changes impact on Facebook Ads

A Comprehensive Guide to Google Ads Conversion Tracking

Great google headquarters photo conversion

If you’re running a Google Ads campaign, it’s important to monitor your ads and keywords. After all, you want to see what’s working and what’s not. If you’ve had moderate success with Google Ads and you want more conversions, this article will help you restructure your Google Ads campaign and increase conversions. Google Ads conversion… Continue reading A Comprehensive Guide to Google Ads Conversion Tracking

Fast Track your Covid-19 Relief Loan

If you’ve been calling around to banks to apply for the PPP loan you’ve been having the same problem I’m having. They’re telling you that they already have a pile of loan applications waiting or they just aren’t picking up the phone. We all know that the next round of small business funding is coming… Continue reading Fast Track your Covid-19 Relief Loan

Chinese Food #OPENINPHL during Coronavirus Pandemic

Earlier this week I had a serious hankering for Chinese food. Sitting at my home in Fishtown I picked up the phone about a half hour before getting ready to eat and called my go-to bodega Chinese spot. Normally when I order from this place I’m generally astounded at how quickly they get to my… Continue reading Chinese Food #OPENINPHL during Coronavirus Pandemic

Hospital Heroes Food Drive

WITH DOCTORS AND NURSES NOW WORKING AROUND THE CLOCK ON TESTING AT HOSPITALS, URGENT CARES AND NURSING HOMES THEY’RE GETTING LITTLE DOWN TIME AND LIMITED ACCESS TO MEALS. THEY’RE ALSO WORKING IN AN EXTREMELY STRESSFUL ENVIRONMENT, SHOWING THAT THE COMMUNITY IS LOOKING OUT FOR THEM HAS MEANT THE WORLD. IN AN EFFORT TO HELP MEDICAL… Continue reading Hospital Heroes Food Drive

Free Advertising of Delivery & Takeout Service

The virus is here and it’s hitting our industry hard. While most “non-essential” businesses are closed, in most areas restaurants are allowed to offer takeout and delivery. If you have a bar or restaurant that is open for takeout and delivery NOW is the time to advertise! Grub Hub, Uber Eats, Door Dashed and Post… Continue reading Free Advertising of Delivery & Takeout Service

14 Coronavirus Survival Strategies for Restaurants

Coronavirus (COVID-19) has already had a dramatic impact on restaurants. As of the end of the day on Monday, restaurant purchase transactions had slumped more than 42% across the Thanx network. In these difficult times, restaurants must take proactive measures to not only keep establishments safe, in accordance with CDC guidelines for businesses but also ensure they… Continue reading 14 Coronavirus Survival Strategies for Restaurants