Snapchat Creative Marketing

There’s money to be made through Snapchat filters

Remember back in the good old days when nightclub promoters would wage war on one another by handing out flyers at competing clubs? With Snapchat geofilters the game is back on and we’re seeing some huge results. Imagine spending $9 and getting your flyers into the hands of 13,000+ people!
Here’s the results from a recent $8.75 filter that we placed on Snapchat…
Snapchat filter advertising
You can see that the amount of people using and viewing these snaps are astounding and this was only over a 4 hour period. You’ve seen the reach, now you need the strategy.
Snapchat filters are easy to setup; you create an account HERE, download the template, make a simple ad with your branding in photoshop or illustrator, upload your ad, set the date and length of time that you want it to run, draw a map around the area you’d like to target, insert your credit card info and you’re good to go. Ads typically take 24 hours or less to be confirmed or rejected. While they do have a terms of use section I’ve found that it’s more of a test and measure situation as there’s a lot of inconsistency on their end.
Now for the fun part. Anyone can drop a filter over their own business but try to think outside the box when placing your filter. Is there a huge concert in town and you want to drive people to your bar after the concert? Try making a filter that says “After Party at.. (your bar’s logo)” and placing it right on top of the concert. Everybody at the concert will be on Snapchat and your bar will be the first thing they see!
If you have an Art Gallery in Old City Philadelphia it might be smart to drop a filter over Old City during first Friday to get people to come to your gallery first.
Are you trying to sell your business to business product to a large company? Drop a filter over their building with your logo. Yes, people are on Snapchat at work and yes, they’re gonna know who you are and they’re gonna talk about it.
Being that our business is deeply entrenched in the hospitality marketing space our most effective tactics come from targeting crowded areas with like minded consumers and the results have been astounding. It’s not that hard to setup for yourself but definitely takes some time to manage. If you want some help from us hit up a member of our team HERE.

New Restaurant: Your Korean Fried Chicken Dreams come True in Center City

 

BOP_Logo_B 

Grand Opening this Wednesday from 5 to 8 pm

Philadelphia, PA – May 22, 2016. Center City is now home to a new Korean inspired American restaurant. From menu items including a burger infused with Korean Flavors to Cheesesteak Eggrolls, the uniqueness echoes from wall to wall, dish to dish, and its creativity literally melts in your mouth. The Grand opening is set for May 25th, 2016 from 5 to 8 PM. bop looks forward to providing its customers with matchless dishes you cannot get anywhere near its Center City location. Where Korean meets Modern American, bop is irreplaceable.
“I’ve always wanted to cook the food I grew up with”, says head Chef Hee “Chino” Chang, whom was inspired to make this dream a reality by serving his mother’s cooking. Teaming up with Eagles Tight End Brent Celek, and Scott Keenan of Keenan’s North Wildwood, the trio hopes to infuse taste buds all over the Philadelphia area.
bop (or bap), which means rice in Korean, will be showcasing its Korean food with an American twist, specializing in Korean Fried Chicken and Bibimbap. Bibimbap, or rice bowls, will be featured in three different flavors. Bulgogi style which is sliced ribeye, with Korean BBQ marinade, zucchini, carrots, spinach, bean sprout, and fried egg rice bowl, Grilled Chicken, or Mushroom which will include oyster, shiitake, enoke & other fresh veggies and topped with a sizzling fried egg.
bop will also be serving infused cocktails, local craft beers and an extensive wine list that pairs wonderfully with their zesty korean flavors.

bop
bopphilly.com
220 S Broad Street, Philadelphia
(267) 455-0378 or email at info@bopphilly.com.

For more information please contact
Rob Wright at Small Talk Media, Rob@smalltalkmedia.com or 267.702.0059

bop interior

IMG_20160511_163842

IMG_9572

Adding Menu Items to Grand Restaurant Theme by ThemeGoods on WordPress

Here’s a quick tutorial on how to add, delete and update food menu items on the Grand Restaurant Theme by ThemeGoods. While we are generally the only ones that update our client’s websites I find it necessary to provide them with training on how to update on their own. This gives our clients peace of mind know that they have complete control at all times and while other agencies frown on this I feel that it’s just a good ethical business practices.

Philadelphia Restaurant Festival March 31st

Food and science will be in perfect harmony on Thursday March 31st as the Academy of Natural Sciences hosts 2016 The Philadelphia Restaurant Festival.  Over 70 local restaurants, breweries and distilleries will be on hand to provide some of Philly’s best food and drinks.
Quite a few Small Talk Media clients will be in attendance including; Gran Caffe L’Aquila, Crow and the Pitcher, Lucha Cartel, National Mechanics and NCR Aloha. Be on the lookout for our clients this Friday around 11am on Good Day Philadelphia promoting the event!
Aside from the dizzying array of belt busting food options, The Philadelphia Restaurant Festival will also feature a live DJ & entertainment and a cocktail/craft beer garden.  This is going to be a foodies dream come true considering most of the best restaurants will be in the building. Tickets to the event are $45 a piece which is a steal but get them quick because they are really selling. ($60 VIP tickets are already sold out).  You can purchase your tickets here.
Check out the full list of participants here.
Article content originally posted by our good friends at Wooderice

Erin Express 2016 | Philly’s Biggest Bar Crawl is Back

Accept No Imitations!

I’m happy to announce that Small Talk Media has been asked again to lend a hand in marketing the Official Erin Express. This year we’re happy to announce that there will be specials at all of the participating bars for everybody’s favorite Erin Express beverages; Jameson, Miller Lite and Red Bull!
If you’re not familiar, Erin Express is a St. Paddys day bar crawl that’s been going strong for 30 years. The owners of Cavanaugh’s and Smokey Joes decided that it would be a good idea to order up 10 buses and have them rotate between 15 bars on 2 consecutive weekends surrounding St. Paddys day weekend. The idea caught on and the Erin Express has been a raging success ever since.
This year’s buses will run on March 6th for the official warm up crawl and then again on March 12th.
The buses will run continuously from 12pm – 5:30pm.
The buses are FREE, but I would bring a mountain of cash so you can afford Jamo shots, Miller Lite bottles and RBVs! And don’t forget to buy a round for the ladies, everybody gets loose on the Erin Express.
The buses will stop at each bar on the list every 15 minutes. All you need to do to participate is go to a participating bar, have a drink and jump on the bus when it pulls up outside.
Here’s the full list of participating bars:
Cavanaugh’s Headhouse Square
421 South 2nd Street
Philadelphia, PA 19147
cavsheadhouse.com
(215) 928-9307
Westy’s Tavern & Restaurant
1440 Callowhill Street
Philadelphia, PA 19130
westtavern.com
(215) 563-6134
Slainte Pub & Grill
3000 Market Street
Philadelphia, PA 19104
slaintephilly.com
(215) 222-7400
Blarney Stone
3929 Sansom Street
Philadelphia, PA 19104
(215) 222-5340
Cavanaugh’s Rittenhouse
1823 Sansom Street
Philadelphia, PA 19103
cavsrittenhouse.com
(215) 665-9500
Smokey Joe’s
210 South 40th Street
Philadelphia, PA 19104
smokeyjoes.com
(215) 222-0770
Green Room
1940 Green Street
Philadelphia, PA 19130
(215) 241-6776
Mace’s Crossing
1714 Cherry Street
Philadelphia, PA 19103
(215) 564-5203
Liberty Bar
2204 Market St
Philadelphia, PA 19103
Liberty Bar Facebook
(215) 964-9455
Callahan’s
2615 South St
Philadelphia, PA 19146
Cavanaugh’s Restaurant & Sports Bar
119 South 39th Street
Philadelphia, PA 19104
cavanaughsrestaurant.com
(215) 386-4889
* This location also has an outdoor festival style party space
Kellianns Bar & Grill
1549 Spring Garden Street
Philadelphia, PA 19130
(215) 563-6990
Bonner’s Irish Pub
120 South 23rd Street
Philadelphia, PA 19103
(215) 567-5748
New Deck Tavern
3408 Sansom Street
Philadelphia, PA 19104
newdecktavern.com
(215) 386-4600
Copabanana
4000 Spruce Street
Philadelphia, PA 19104
copabanana.com
(215) 382-1330
Good luck out there and don’t forget to tag #oneupevents in your Instagram pics and Tweets. We love to see what kind of trouble you’re getting into..

Restaurant Week Parking

Discounted Parking for Philadelphia Restaurant Week

It’s been brought to my attention that there’s no interactive map for Mobile devices that shows the discounted parking lots for Philadelphia Restaurant Week so I’ve went ahead and built this out for you!
If you’re looking for a discounted lot near the restaurant you plan to visit during Restaurant week simply find the restaurant on the map below and click on the closest yellow diamond. Your smart phone will then load driving directions to that location. The green stars are the participating restaurants.

Make sure that you visit our Small Talk Media Clients that are participating in Restaurant Week!
A little more information about Philadelphia Restaurant Week:
Every winter and fall, participating restaurants offer three-course dinners for only $35 per person. In addition, many participating restaurants will also offer a three-course lunch for $20.

Shots For Tots 2015 a Philadelphia Toy Drive

Shots for Tots is back for year number two!

Presented by Fireball Cinnamon Whisky and Dr. McGillicuddy’s
Bring a brand new unwrapped toy to any of the bars below before December 20th and they’ll hand over a FREE Hot Apple Pie Shot. All of the toys will be donated to the Toys for Tots program by the United States Marine Corp. Our goal for this program is the put a toy under every tree in time for Christmas. Please share this with all of your family and friends so we can make this a special holiday for all of the children in the Philadelphia area #Shotsfortots @Smalltalkphilly
Find the closest Shots for Tots Location to you:

* Limit one shot per customer
Shots for Tots Locations:
We’re adding new locations every day, so please keep checking back! 
Center City Philadelphia
Cavanaugh’s Rittenhouse – 1823 Sansom St Philadelphia, PA
Gran Caffe L’Aquila – 1716 Chestnut St, Philadelphia, PA 19103
Crow and the Pitcher – 267 South 19th Street, Philadelphia, PA
Center City West
Liberty Bar – 2204 Market St, Philadelphia, PA 19103
China Town
Small Talk Media Office (Just a Toy drop off location) – 211 North 13th Street,
Philadelphia, PA 19107
Fairmount
Urban Saloon – 2120 Fairmount Ave, Philadelphia, PA 19130
Northern Liberties
Crabby Cafe – 1050 N Hancock (In the Piazza at Schmidt’s)
Gunners Run – 1001 North 2nd Street, Philadelphia PA (In the Piazza at Schmidt’s)
Fishtown
Front Street Cafe -1253 N Front Street, Philadelphia, PA 19122
Loco Pez – 2401 East Norris Street, Philadelphia PA
Old City
Lucha Cartel – 207 Chestnut, Philadelphia, PA 19106
National Mechanics – 22 South 3rd St Philadelphia PA 19106
4 Fathers – 319 Market St Philadelphia, PA
South Philly
Cavs Headhouse – 421 S 2nd St Philadelphia, PA
Tiffin Bistro – 1100 Federal St, Philadelphia, PA 19147
Cheerleaders – 2740 South Front Street, Philadelphia, PA 19148
Temple University
Masters – 1535 N. Carlisle St Philadelphia, PA
Manayunk
JD McGillicuddys Manayunk – 111 Cotton St Philadelphia, PA
Roxborough
JD McGillicuddys Roxborough – 473 Leverington Ave Roxborough, PA
Linfield, PA (We’re Finally in the Burbs!)
Railroad Street Bar & Grill – 36 Railroad St, Linfield, PA 19468
Jersey
Mount Royal Bagel Company (Free Espresso Shot at this location) – 101 NJ-73, Marlton, NJ 08053
A note about what toys to bring:

  • Bicycles are a VERY high priority item. If you have one please contact me directly, Click Here
  • No toy weapons of any kind which includes nerf guns, bow and arrow, etc
  • No stuffed animals
  • No two part gifts such as video games without the system or cell phone accessories without the cell phone

For our friends that don’t drink, all of the bars listed above are also Toys for Tots drop off locations. Don’t Drink and Drive!
If you have a bar, restaurant or nightclub that would like to be a Shots for Tots location please contact us through the website.

#OPENINPHL Bars and Restaurants during Pope Weekend

A lot of businesses are closing their doors as the Pope makes his way to Philly as he brings a few million out of towners with him. If you haven’t heard, the city has been erecting a “box” around center city that you will be able to get out of but won’t be able to get into. If you tried traveling around the fairmount area last week you already noticed increased traffic and probably passed at least 1,000 porta-potties.
The Red Zone will be a secret service secured area around the Pope Event
The Black Zone will be closed to all motorized vehicles
Check out a very cool interactive map HERE that also shows the times that everything will be closed.

Pope #openinphl zone map

Originally posted by 6ABC’s David Henry on Twitter

The Good News! We have a list of Small Talk Media clients that will be #OPENINPHL during the Pope Event from Thurs the 24th to Mon the 28th.

 
Crow and the Pitcher..POPETASTIC SPECIALS!

  • $10 Pulled Pork Sandwich & Pint…All Week…
  • BYOB for all the neighbors stuck in the city
  • Bar open till 2amevery night
  • Opening at 3pm on Sat

Lucha Cartel

  • Tacos & Shaved Ice outfront
  • Open normal business hours

Cavs Rittenhouse

  • Pope Pub Crawl Sept 26th
  • Sunday Football Specials…$3.75 Miller Lite Drafts & $4 rotating Yards Drafts
  • Open normal business hours

Cavs Headhouse

  • Pope Pub Crawl Sept 26th
  • “Tully is our Holy Water” $5 shots of Tully
  • Open normal business hours
  • Football w/$3.50 Bud Lights & $4 Goose Island Drafts
  • Sunday Brunch 8am till 3pm

Cavs Riverdeck

  • Friday night welcome back Philly College’s $20, 3 hour open bar
  • Open Friday 4pm – 2am, Saturday 12pm – 2am and Sunday 12pm – 2am

Wrap Shack

  • Huge Craft beer selection with Delivery available
  • Football Specials $20 for 15 wings or a Spring roll sampler & a yuengling lager pitcher
  • Open normal business hours

4 Fathers

  • Football specials $3 Bud Light & Miller Lite Bottles and $4 half dozen wings
  • Brunch served all week starting Monday and opening at 8am on Sat & Sun
  • Open normal business hours except Sat & Sun

Liberty Bar

Gunners Run

  • Open normal business hours

Tiffin

  • All locations open normal business hours

JD McGillicuddys Manayunk

  • Open normal business hours

Front Street Cafe

  • A brand new Cafe that just opened Monday!
  • Hours 6am – 2am
  • The bar will be open Saturday and Sunday from 5pm onward, 13 taps of craft beer
  • The garden will also be open for viewing, come check out the extensions of our space

Zee Bar

  • Open Wed – Sat 10pm-3am

Awesome Drinks Made with Tequila

1. THE VAMPIRA

Like a cross between a Bloody Maria and a Paloma, this slightly spicy cocktail is lightened with lemon juice and a splash of grapefruit soda, Cholula hot sauce makes it just a little hot, and Clamato adds complexity. Don’t worry, you won’t taste the clam juice. (Though this would be an excellent accompaniment to a spread of oysters, shrimp, and clams.)

-INGREDIENTS…

  • ice
  • pinch of salt
  • 1 1/2 ounces blanco tequila (100% agave)
  • 1 teaspoon Mexican hot sauce such as Cholula
  • 1 ounce Clamato
  • 1 ounce freshly squeezed lemon juice
  • Mexican Squirt or other grapefruit soda
  • lemon wheel or wedge to garnish

-DIRECTIONS…

Fill a 10-ounce glass with ice. Scatter salt on the ice, then pour in the tequila, hot sauce, Clamato, and lemon juice. Top up the glass with grapefruit soda and stir gently. Garnish with lemon and serve immediately.

cinnamontamarindmargs.jpg

2. CINNAMON TARAMIND MARGARITA

This margarita is quite tart and refreshing, with the slightly earthy notes of tamarind and cinnamon coming through. Use a good 100% agave tequila, either blanco or reposado. The spice of the tequila echoes beautifully though this cocktail, and a little Cointreau adds a hint of orangey sweetness.
You can use tamarind concentrate, which comes as a thick liquid in a plastic jar. If you can only find tamarind blocks, don’t worry. Submerge an inch or so of the block in a few tablespoons of hot water for fifteen minutes. Mash to loosen, and discard any seeds or undissolved solids.

-INGREDIENTS…

  • For the rim:
  • 1 teaspoon sugar
  • 1 teaspoon kosher salt
  • 1/2 teaspoon cayenne
  • 1/2 teaspoon ground cinnamon
  • 2 tablespoons freshly squeezed lime juice
  • For the cocktail:
  • 3/4 ounce tamarind concentrate
  • 2 ounces blanco or reposado tequila (100% agave)
  • 1 1/4 ounce freshly squeezed lime juice
  • 1/2 ounce simple syrup
  • 1/2 ounce freshly squeezed lemon juice
  • 1/4 ounce Cointreau
  • ice
  • cinnamon stick to garnish, if desired

-DIRECTIONS…

Mix sugar, salt, cayenne, and cinnamon in a small bowl, then pour onto a saucer. Pour 2 tablespoons lime juice onto a second saucer. Turn serving glass (martini glass or old fashioned) in lime juice to coat the outer rim. Then spin glass in cayenne mixture, rotating slowly to coat.
Add tamarind concentrate, tequila, lime juice, simple syrup, lemon juice, and Cointreau to mixing glass. Fill with ice and shake well, about 30 seconds. Strain into serving glass. Garnish with cinnamon stick if desired.

3. PALOMA BRAVA

This sweet-and-sour spin on the classic Paloma. A generous dose of freshly squeezed orange and grapefruit juice brings this cocktail to life.

-INGREDIENTS…

  • Pinch of salt
  • 1 1/2 ounces reposado tequila, such as Don Julio
  • 3/4 ounce fresh lime juice, from 1 lime
  • 2 ounces fresh orange juice, from 1 small orange
  • 6 ounces fresh grapefruit juice, from 1 small pink grapefruit
  • 4 ounces grapefruit soda
  • Agave nectar to taste
  • Garnish: Lime wheel

-DIRECTIONS…

Fill a large glass mug with ice. Add salt, tequila, lime, orange, and grapefruit juice. Stir gently. Top off with grapefruit soda, add agave nectar to taste and garnish with lime wheel.

4. THE SANTA CLARA

This easy-to-make and easy-to-sip drink is basically a “silver Tequila Collins.” It’s crisp and light…Perfect for a hot day…A healthy sprig of mint adds aroma and you can decorate the glass with thinly cut lemon wheels if you want to get fancy.

-INGREDIENTS…

  • 2 ounces silver tequila
  • 1 ounce fresh lemon juice
  • 3/4 ounce simple syrup
  • 3 dashes grapefruit bitters
  • Sparkling water
  • Garnish: lemon wheel and mint sprig

-DIRECTIONS…

Fill Collins glass with ice. Add tequila, lemon juice, simple syrup, and bitters directly into the glass, top with sparkling water and stir gently. Garnish with lemon wheel and mint sprig.

5. SIESTA

This is a spin on the Hemingway Daiquiri. Tequila adds warmth to bitter Campari; it’s a luxurious cocktail that’s a bit like sipping candied grapefruit peel.

-INGREDIENTS…

  • ice
  • 2 ounces silver tequila (100% agave)
  • 1/2 ounce Campari
  • 1/2 ounce freshly squeezed lime juice
  • 1/2 ounce freshly squeezed grapefruit juice
  • 1/2 ounce simple syrup
  • garnish: grapefruit twist

-DIRECTIONS…

Fill a cocktail shaker with ice, then add tequila, Campari, lime juice, grapefruit juice, and simple syrup. Shake well and strain into a chilled coupe. Garnish with grapefruit twist.

CHEERS!