Untappd Events Plugin for WordPress

stmedia on September 18, 2017

If you own a bar with more than 4 beers on tap you’ve probably heard of Untappd, if not I’ll give you a little info.

Untappd is essentially a beer tracker for people looking for certain beers at bars in the area. The consumer opens the Untappd app on their phone, the phone then geo locates bars in the area and the beers that they have on tap. If you’re a beer nerd looking for Pliny the Elder this is essentially the ONLY way to find it in real-time.
So, for bars you can clearly see the benefit. Put a bunch of rare craft beers on tap and watch the hoards roll in. Untappd offers the bars a website dashboard where they can enter the beers on tap which will not only be posted to Untappd but will also be updated on the bar’s personal website, pretty cool right! What bar owner or manager wants to login to their website AND Untappd to update their beer list, especially when that list is changing 3 times a day!
Now we know that Untappd makes updating beers on your website super simple, but they also have an events section that owners can upload upcoming events to. This isn’t just beer events (although that’s what initially Untappd intended) you can also add other events such as DJ night, quizzo, comedy night, karaoke, etc.. The only issue with the events section of Untappd is that it’s very secondary to the beer list. When you embed Untappd into your bar website the events do show up but very small on a side tab, see below;

See how they kind of hide it on you, all the way on the right past the menus. This makes sense since they’re trying to sell beer, but I thought to myself there has to be a way to make uploading events just as easy on the bar owner as updating the beer list. So I emailed Untappd and asked if they had a similar widget or plugin that we could embed on this customer’s website that would ONLY bring in their upcoming events. Untappd replied and said that this doesn’t currently exist however they do have an open API that would allow me to build one myself if I felt so inclined.
After a few days with my awesome developers we came up with a shortcode enabled widget that would only pull in a bar’s events. Now the bar owner only needs to login to Untappd to update their beer list AND their upcoming events. It’s all in one place, easy peasy! If you or someone you know is using Untappd for their bar (which they should be because it’s a great driver of new business) have them hit us up to install the Events page plugin. Here’s what it looks like for our client Teresa’s Cafe in Wayne PA.

8 Philadelphia Social Sites to Follow for Upcoming Events, News and Inside Info

stmedia on June 23, 2017

Philly is a city you can spend your entire life in and never run out of things to do, but finding those things to do can present its own challenge. To make the challenge a little easier, we’ve compiled a list of the top social media movers in Philly. These accounts and websites were chosen because they’re always up to date, on top of things, and in the know – in other words, exactly where you want to be. To make it onto this list yourself you’re going to need to up your instagram followers so that you have a bigger platform and influencing potential, and be able to offer fresh ideas on what to do and see in the city. If you try to build up this following through plenty of content but don’t seem to be getting anywhere, it’s always worth trying one of these instagram bots from this list (https://increditools.com/best-instagram-bots/) by Increditools.

Uwishunu

Uwishunu is a breath of fresh air in the “what to do that I haven’t already done” world and the perfect digital destination for tourists and locals alike. Not only do they stay on top of the latest events, they provide cut-to-the-chase information without superfluous details. Whether you’re looking for the most popular eateries or a comprehensive list of free activities in Philadelphia, Uwishunu has you covered.

Philly Foodies

Philly Foodies is an Instagram account that could add a few thousand calories to your life, and that’s a beautiful thing. Their Instagram features gorgeous food photography and the kind of variety you’d normally have to visit a buffet to see (if that buffet was high class and fried, gooey goodness). Following their Instagram will land you instant eye candy and local restaurant recommendations all at once.

Philly Mag

For the latest city news, deals, and Philadelphia-exclusive lifestyle updates, be sure to check out the ubiquitous Philly Mag. This local magazine does more than cover the latest events – they also host a few of them, ranging from foodie-centric happenings to wine festivals to architectural showcases.

Small Talk Media

What’s better than an Instagram account with mouthwatering food photography? One that has surprise appearances from an adorable dog. Small Talk Media brings viewers positively scrumptious photos of Philly’s best-though not always best known-food. On top of offering amazing food, they also keep their followers up to date on the latest events hosted by their diverse cadre of clients. Glue yourself to this Instagram account to have delicious photography and events beamed directly to your feed.

Philly Chit Chat

If you want to follow the latest Philly happenings, Philly Chit Chat is the site to watch. Owner, writer, photographer, and all-around Renaissance man, Hugh E Dillion keeps his followers abreast of all the latest events and scenes in Philadelphia. Whether you go for the fashion, the events, or the photography, one thing is for sure: you’ll never want for Philly news in Dillon’s company.

Philly Voice

Like the city itself, Philly Voice offers viewers a little bit of everything: national news, Philly news, events, wellness information, sports, and so much more. For keeping up to date with the coolest events, niche or mainstream, be sure to follow this social media mover and prepare to stay busy.

Michael Klein

The voice of the people, Michael Klein has been covering the Philadelphia restaurant scene for over a decade. As a writer for Philly.com, (the single largest publication in Philadelphia) he always has the inside scoop on what’s coming next, who’s closing and what restaurant family is having internal beef. Follow on Instagram @phillyinsider

Phil My Tummy

While they do have a great blog, you want to make sure you’re following @phillymytummy on Instagram for some of the best food photos in Philly. They never miss a new restaurant and have probably been too every restaurant in Philly at least once.. including food trucks.

Video Marketing: Now Offered In House by Small Talk Media

stmedia on April 25, 2017

Facebook is no doubt the largest player in the social media advertising space right now. With the ability to target users based on their “likes” and where they live, Facebook has given businesses the ability to find new customers like never before.
We’ve been using Facebook ads at Small Talk Media for years but it wasn’t until recently that there was such a strong emphasis on video ads. Small businesses are putting out short videos and seeing astounding engagement numbers. Recently I attended an event put on by Facebook to teach business owners about Facebook advertising. Out of a 2 hour presentation they spent at least half the time talking about video ads and how impactful they are for their advertisers. When Facebook is spending this much time on a topic you know that they’re taking it very seriously on the backend as well.
After leaving the event I immediately started to work on ways that I could help my clients with small advertising budgets enter into the world of social video marketing. I brought in my friend Terry who’s known for great video work to see if we can offer something to the public that makes sense from a financial standpoint but would still make a big impact on the advertisers bottom line. After a few hours of racking our brains we came up with the following cost effective packages that utilize the talents of both of our teams:
Video On-Demand – $250.00
The video team will stop by to grab some incredible footage of your business at a time of your choosing. We will then process that into a 1 minute library to create content from. In addition we will create an ad of your choosing, 15 second Instagram? 30 second Facebook? We’ve got you covered.
Video Vault – $500.00 per month
Our video team will drop in twice a month to create the kind of content you’re looking for on a monthly basis. You will get 3 minutes of content added to your library per month and 2 minutes of edited content. Want a longer form piece for your website or youtube? You can have it!
Extra Edits – $100
Want to tap into that library? We can create anything you’d like from that existing library for just $100 bucks a piece!
Want more info? Hit us up HERE

Here’s a Few Recent Videos by Our Team

Local Table from TerryLeahyFilms on Vimeo.

St. Patrick’s Day Philly Bar Crawl

stmedia on February 28, 2017

A great event to be apart of on St. Patrick’s Day this year! The first Annual Stpatricksdayphilly.com Bar Crawl through Old City. How to signup is easy; buy a ticket at Stpatricksdayphilly.com, show up anytime at one of the registration locations (The Gaslight, others will be announced soon), and partake in great specials, giveaways and more. There will be a T-Shirt giveaway for the first 200 people through the door and plenty of green swag to make all the brunettes a ginger for the day.
From the Stpatricksdayphilly.com website:
Get out of work or class early or take off the day and join in the St. Patrick’s Day Philly Official Bar Crawl!
BUY TICKETS HERE
This year you’ll be crawling through Old City where ALL bars on the crawl will be celebrating Philadelphia’s great Irish Heritage.

10+ Bars will be participating
1,000+ in attendance
FREE Cover for ticket holders
FREE T-Shirt for the first 200 through the door
Plenty of GREEN Swag for everybody! Hats, Beads, Glasses, and more!
Food Specials at select locations
DJs and Entertainment at Select Locations
Multiple signup locations

Drink Specials:

$3 Beer, domestic
$4 Mixed Drinks, well drinks
$5 Jameson Shots

Don’t be fooled by imitations, this is the Official St. Patrick’s Day Philly Bar Crawl!
Some of the bars will include:
The Gaslight, JJ Bootleggers, Common Wealth, Lucha Cartel, Las Vegas Lounge and more!
This is a 21+ Event, All Sales are Final

Press Release: Wister BYOB

stmedia on September 27, 2016

Rustic American BYOB with Historic Roots coming soon to Old City
Wister
Philadelphia, PA – Lacroix Sous Chef Benjamin Moore is looking to make the big jump from behind the line to behind the menu at the all new Wister BYOB at 26 N. 3rd street in Old City. Moving from the James Beard Award winning ABC kitchen to famed Philadelphia institution Le Bec Fin Moore has been under the tutelage of some of our country’s greatest chefs including; Dan Kluger, Jon Cichon, Georges Perrier and Nick Elmi.
Chef Moore’s rotating menu will focus on big, bold flavors that highlight the season’s. Price point will be under $30 per entrée with daily specials. “I’m writing the menu around ingredients that are exciting me right now, that happens to be late summer produce, and seasonal fish.” – Chef Benjamin Moore
“The idea behind the menu is to keep it small, but have it changing so often that there’s always something new for our repeat diners.” – Chef Benjamin Moore
The name Wister was pulled from Old City Philadelphia’s Historic Wister building named after master ironworker John Wister. Upon entering the restaurant you will be greeted by exposed brick walls dating back hundreds of years, fine metal work and dimly lit tables.
Wister BYOB is aimed for a soft opening on October 1st. Grand Opening information will be emailed out to everyone that signs up on our site wisterbyob.com. Days of operation will be Tuesday – Saturday, closed Monday. Be on the lookout for Sunday Brunch and Live Jazz one night a week starting in October.

Opening Menu

First
Summer Bean 12
Peach. Brown Butter. Hazelnut Miso.
Melon 14
Elderflower. Creme Fraiche. Proscuitto.
Baby Squid 14
Tamarind. Peanut. Bok Choy.
Zucchini 16
Clam. Marjoram. Rye. Lemon.
Heirloom Tomato 14
Puff Pastry. Feta. Olive. Basil.
Swordfish 18
Heirloom Beans. Chermoula. Lavash.
Organic Beet 12
Tender Lettuces. Walnut. Cana de Oveja.
Second

Ora King Salmon 29
Heirloom Carrot. Lentil. Carrot Reduction.
Monkfish 28
Sungold Tomato. Bacon Hushpuppy. Crab Jus.
Cobia 27
Delicata Squash. Arugula. Sage Noisette.
Agnolotti 24
Maitake. Cippolini Jus. Kasha.
Fluke 28
Fennel. Muscat Grape. Verjus.
Berkshire Pork Chop 30
Offal Stuffed Potato. Hakuri Turnip. Rosemary.
Chicken for Two 55
Seasonal Vegetables. Lemon Lavender Jus.
Wister BYOB
Wisterbyob.com
26 N. 3rd St | 267-239-5900
@WisterBYOB on
Facebook | Instagram | Twitter
To schedule a time to meet with Chef Benjamin Moore or to request more information please contact:
Rob Wright at Small Talk Media through our Contact Us form
Logos and Pictures below may be used in all press articles

UberEATS Launching Soon in Philadelphia

stmedia on August 17, 2016

Combining Ride Sharing and Food Delivery with UberEATS

Anyone from Philadelphia will tell you that one of the best things about living in the city is the food. There are thousands of incredible restaurants scattered across the city, and the startup giant Uber aims to help people get their favorite foods delivered anytime. UberEATS came to Philadelphia on August 17, and it will be exciting to watch how the city’s restaurants respond to this new food delivery app. Uber has experienced some serious growth in Philly. Everyone knows someone who’s an uber driver! If you are one of the Uber driving army, head to https://www.everlance.com/ in order to learn the most effective way of tracking your mileage.

UberEATS in Philly

Philadelphia is home to some of the best restaurants in the country. There are hundreds of local staples, such as Tony Luke’s and Dalessandro’s, and little-known gems nestled in University City and Philadelphia’s Chinatown. UberEATS is starting with a small selection of restaurants, but local eateries are likely to join the craze very quickly. At launch, UberEATS in Philadelphia will offer delivery from Jones, Pod, Buddakan, and El Vez. The following week, Continental, Alma de Cuba, Morimoto, and Butcher and Singer join the list of delivery options. UberEATS in Philadelphia will charge only $5 per delivery, regardless of how far you are from the restaurant and how much you order. Most of the city is within the coverage area, but North Philadelphia residents may be out of luck until more restaurants sign up. Uber customers simply download the UberEATS app, open it, and select from where they want to order. The new app will already have your customer information ready to go. Uber drivers in Philadelphia can opt in to be delivery drivers, who, like other fast-food businesses, need to be insured in order to operate. While they must sign up as an UberEATS driver separately and must ensure that they get an uber quote for cheaper insurance, the company estimates heavy participation and claims there will be hundreds of available delivery drivers at any given time. Not only does this provide drivers with an additional source of working hours and income, it helps boost business for partnered restaurants. Customers can easily enjoy some of Philadelphia’s best food from the comfort of their own homes with a few clicks of the app. Companies that run on a similar formula of food delivery may wish to implement some kind of food delivery software to better optimize the process of getting food to the customer in less time and at a lower cost.
Uber has proved to be a great way for drivers to earn a bit of extra cash by ferrying passengers around their local areas, and it provides an unprecedented level of convenience to anyone looking for a quick and easy alternative to traditional transportation services. UberEATS is going to make big waves in Philly. More people will be able to enjoy some of the best local food without contending with wait lists and reservations, and more demand for drivers will create a bigger market for individuals looking to earn extra money.

Uber’s Crazy Success

Uber was founded in 2009 and has become one of the biggest success stories of the decade. The company, which provides a ride-sharing service that offers flexible work hours for drivers and an alternative to public transportation and other livery services for passengers, is currently valued near $60 billion. There have been a few hiccups along the way, including a $100 million settlement paid to drivers after a controversy over whether they were employees or contractors.
However, the company continues to grow. One of the perks of using Uber is the convenience. Sure, you can call for a cab just about anywhere, but Uber users can set up rides through the app and arrange pickups anywhere. There’s also an undeniable social appeal to Uber – many users enjoy the more personal atmosphere of riding in someone’s car rather than a taxi that has seen countless passengers. Uber has big plans; the ride-sharing company has expanded to business travel and parcel delivery. Uber hopes to take 1 million cars off New York City streets with the UberPOOL carpooling program. UberEATS aims to expand the influence of Uber by functioning as a food delivery service, and it has arrived in one of the best cities for great food on the East Coast.

Sources: https://www.newsweek.com/quora-question- why-was- uber-so- successful-466022

What’s Fueling Uber’s Growth Engine?

https://www.inc.com/larry-kim/23- crazy-facts- about-uber- the-51- billion-startup- success.html
https://www.geekwire.com/2016/uber-expands- ubereats-restaurant- delivery-service- beyond-
seattle-eastside/
https://www.nytimes.com/2016/06/03/technology/what-saudi- arabias-3- 5-billion- in-uber-
buys.html?_r=0
https://billypenn.com/2016/08/17/how-ubereats- will-work- in-philly/P

#DNCDeals in the City of Brotherly Love

stmedia on July 21, 2016

With the Democratic National Convention coming up soon, July 25-28th, we made a list of our favorite spots and what they’ll being doing for the convention.
If you’re looking to get your left winged swag on these are the places you should hit!

#DNCDeals

National Mechanics
www.nationalmechanics.com
-10% off entire check with your DNC Credentials/Badge & discounted themed specialty cocktails
-Lucha Cartel
www.luchacartel.com
-10% off entire check with your DNC Credentials/Badge
Gran Caffe L’Aquila
www.grancaffelaquila.com
-Gelato Champion Stefano Biasini will present a world premiere gelato made especially for the DNC available from July 22nd-31st…”Democratico” a White Chocolate Strawberry with Red, White & Blue Star Spangled Sprinkles
-20% off food only with your DNC Credentials /Badge (25th thru the 28th)
-Delegates are invited to take a culinary journey with us to the island of Capri & experience the food & wine of Italy’s most spectacular island!
Wrap Shack
www.wrapshackpa.com
-Anyone with DNC credentials gets 10% off food (in house only)
-23oz Rotating Sam Adams Drafts for only $7
-$7 themed specialty specialty cocktails including…The Berry Brotherly Love Mojito, the America the Beautiful & The Liberty Bell Lemonade
Valanni Social
www.valanni.com
-Different Food & Drink specials each day (25th thru 28th)
-Parties of 6 or more will get 20.16% off food only with DNC Credentials /Badge.
-Plus plenty of room to accommodate all your large party DNC needs!

Welcome to the City of Brotherly Love!

Cheers!

Now Hiring at Philadelphia Bars and Restaurants

stmedia on July 6, 2016

As you may or may not know we’re represent a lot of businesses in the tri-state area in the hospitality industry. One recurring topic that keeps coming up in meetings is that they’re all always looking for staff, however they can’t always openly promote it because their staff might find out and the possibility of being replaced is never good for morale. We’ve decided to help our bar, restaurant, nightclub, etc friends in need by putting up a general application that we will use to funnel applicants. If you or a friend is looking for a job that fits into one of the categories below please fill out the application below and we’ll forward it on to businesses looking to fill those positions. If you have any questions or comments please feel free to comment below and we’ll see if our team can help you out.
Available Positions:
– Baristas
– Bartenders
– Dishwashers
– Expediters
– Host/Hostess
– Kitchen Prep Staffs
– Line Cooks
– Servers
– Server Assistants
– Security Guards
Best of luck out there,
Rob Wright
Owner Small Talk Media

Fill out my online form.

Bite Sized Cooking Videos | A Youtube trend

stmedia on June 28, 2016

It seems that there’s a new trend on Youtube that’s been spiking channel views. While consumer attention spans continue to diminish it seems that :30 second cooking videos have quickly replaced our Martha Stewart and Rachel Rays of the world. Here’s a few samples of short cooking videos with astounding view counts.

Snapchat Creative Marketing

stmedia on June 1, 2016

There’s money to be made through Snapchat filters

Remember back in the good old days when nightclub promoters would wage war on one another by handing out flyers at competing clubs? With Snapchat geofilters the game is back on and we’re seeing some huge results. Imagine spending $9 and getting your flyers into the hands of 13,000+ people!
Here’s the results from a recent $8.75 filter that we placed on Snapchat…

You can see that the amount of people using and viewing these snaps are astounding and this was only over a 4 hour period. You’ve seen the reach, now you need the strategy.
Snapchat filters are easy to setup; you create an account HERE, download the template, make a simple ad with your branding in photoshop or illustrator, upload your ad, set the date and length of time that you want it to run, draw a map around the area you’d like to target, insert your credit card info and you’re good to go. Ads typically take 24 hours or less to be confirmed or rejected. While they do have a terms of use section I’ve found that it’s more of a test and measure situation as there’s a lot of inconsistency on their end.
Now for the fun part. Anyone can drop a filter over their own business but try to think outside the box when placing your filter. Is there a huge concert in town and you want to drive people to your bar after the concert? Try making a filter that says “After Party at.. (your bar’s logo)” and placing it right on top of the concert. Everybody at the concert will be on Snapchat and your bar will be the first thing they see!
If you have an Art Gallery in Old City Philadelphia it might be smart to drop a filter over Old City during first Friday to get people to come to your gallery first.
Are you trying to sell your business to business product to a large company? Drop a filter over their building with your logo. Yes, people are on Snapchat at work and yes, they’re gonna know who you are and they’re gonna talk about it.
Being that our business is deeply entrenched in the hospitality marketing space our most effective tactics come from targeting crowded areas with like minded consumers and the results have been astounding. It’s not that hard to setup for yourself but definitely takes some time to manage. If you want some help from us hit up a member of our team HERE.