A1 is the steak sauce that our parents ALWAYS had in the cabinet. It was absolutely generational as I remember my parents and grandparents using it but very rarely see someone my own age use it. I’m guessing that their sales saw the same decrease in users as they’ve went through a rebranding process to drop the “steak” from the staple steak sauce.
To do this their internal marketing team hatched a plan entirely surrounded by Facebook’s popular relationship status. Simply put, A1 was going to move from “in a relationship” with steak to “it’s complicated”
So the question, as always in advertising… Did it work?
One source says that the YouTube video was viewed over 100,000 times in a couple weeks.
A.1 posted the video to their Facebook page multiple times, the first receiving 3,161 likes and 779 shares, and the second receiving 3,834 likes and 887 shares.
When the video was created, it shows that the A.1 Facebook page had 154,405 likes. At this time – November 19, 2014 – the page has 165,659 likes. Although this might not be a direction result of the campaign, their Facebook presence has certainly increased in just 5 months.
Do you have a lot of friends on Facebook, followers on Instagram or Pageviews on your Blog? Join our Social Influencer Network and get rewarded for sharing sponsored content to your followers! The way is works is very simple. You fill out a form with a little info about yourself and we’ll pair you up with a brand or local company that we’re representing that would be a good fit. Examples could include:
A local foodie is paired up with a Philadelphia restaurant
Someone who likes to go out at night is paired up with a new nightclub
A contractor is paired up with a local cabinet company
A fashionista is paired up with a new hair care product
A beer advocate is paired with a new brewery
A dirtbike rider is paired up with an energy drink brand
Once a good connection is made between the brand and the influencer we then discuss monetary compensation or product trade. If you have a large following online Click Here and fill out our quick questionnaire. What we’re looking for:
Influencers with more than 3,000 followers on a single social media platform
Influencer with more than 5,000 page views per month on their blog
Acceptable social networks are Facebook, Instagram, Twitter, Snapchat, Youtube, Vine and Pinterest
A good profile on Yelp, Tripadvisor and Google is also a plus but cannot be directly compensated
Please note that anyone with a purchased following will not be approved
If you’re a brand or local business interested in finding influencers to drive sales for you contact us today
Updated as of July 25, 2016
Facebook is at it again, making bold changes to the Facebook Pages layout.
We first noticed the changes last Friday (July 22, 2016) and immediately realized that Facebook is rolling out these changes a little differently than normal. Often, when Facebook debuts a new design, they do it page by page, but it appears that this time around Facebook is rolling out the changes on a user by user basis — or perhaps they’re just testing the new layout? Some people have the new page layout but some still have the “old” view. Most have the new version.
There’s no official word from Facebook about when the changes will roll out to all users, or if what we are seeing is even the final version of the new layout, but here’s a sneak peek at what may be coming. And don’t worry, as soon as we know anything more about the new layout, including new recommended sizes for images, we’ll update this post! Here’s what we’re looking at today:
1. Cleaner cover photo
On on new view, Facebook has removed the logo from the cover image territory.
2. “Logo” image has moved to left-hand column
The logo is also slightly bigger than it was before (though we were able to reuse an existing image without any issues)
3. More Page Tabs are visible
Page tabs appear under the logo, and on our page, every single tab was listed (we have since removed a few!).
4. Like, Message and Share Buttons have moved
Along with the page tab links, the “Like, Message and Share” buttons have also moved underneath the cover image, positioned to the left.
5. Call-to-Action button is bigger (and has moved)
Perhaps one of the biggest, and most exciting changes is that the call-to-action buttons have moved and are more visible. Call-to-action buttons on the new layout can be found underneath the tab links. The CTA button includes, “Book now,” “Call Now,” “Shop Now,” “Watch Video,” “Request Appointment,” and “Send Email,” plus a few more.
6. Business categories are more prominent
Businesses can choose from one of 27 categories.
7. The search bar lets you search for posts from the page.
8. The About section appears on the right
The “About” section used to blend in with other callouts for Videos. Now it’s in its own category on the right-hand sidebar.
9. Your most important apps appear on the right, with images.
While there is a long list of tabs/apps listed on the left, the three that you want to highlight are listed on the right.
Okay, those are the highlights. Keep an eye on this post and as soon as we learn more, we’ll give you the scoop. Originally posted by Shortstack.com Click Here for the original article
It seems that there’s a new trend on Youtube that’s been spiking channel views. While consumer attention spans continue to diminish it seems that :30 second cooking videos have quickly replaced our Martha Stewart and Rachel Rays of the world. Here’s a few samples of short cooking videos with astounding view counts.
Remember back in the good old days when nightclub promoters would wage war on one another by handing out flyers at competing clubs? With Snapchat geofilters the game is back on and we’re seeing some huge results. Imagine spending $9 and getting your flyers into the hands of 13,000+ people!
Here’s the results from a recent $8.75 filter that we placed on Snapchat…
You can see that the amount of people using and viewing these snaps are astounding and this was only over a 4 hour period. You’ve seen the reach, now you need the strategy.
Snapchat filters are easy to setup; you create an account HERE, download the template, make a simple ad with your branding in photoshop or illustrator, upload your ad, set the date and length of time that you want it to run, draw a map around the area you’d like to target, insert your credit card info and you’re good to go. Ads typically take 24 hours or less to be confirmed or rejected. While they do have a terms of use section I’ve found that it’s more of a test and measure situation as there’s a lot of inconsistency on their end.
Now for the fun part. Anyone can drop a filter over their own business but try to think outside the box when placing your filter. Is there a huge concert in town and you want to drive people to your bar after the concert? Try making a filter that says “After Party at.. (your bar’s logo)” and placing it right on top of the concert. Everybody at the concert will be on Snapchat and your bar will be the first thing they see!
If you have an Art Gallery in Old City Philadelphia it might be smart to drop a filter over Old City during first Friday to get people to come to your gallery first.
Are you trying to sell your business to business product to a large company? Drop a filter over their building with your logo. Yes, people are on Snapchat at work and yes, they’re gonna know who you are and they’re gonna talk about it.
Being that our business is deeply entrenched in the hospitality marketing space our most effective tactics come from targeting crowded areas with like minded consumers and the results have been astounding. It’s not that hard to setup for yourself but definitely takes some time to manage. If you want some help from us hit up a member of our team HERE.
This Summer Small Talk Media will be Playing in the Sand!
For the first time since our inception we will be doing business in the Jersey shore markets. We’ve done the research and can see that there’s an immense amount of traffic online that’s been relatively untapped by business owners. See our market research in the infographics below. If you want to discuss digital marketing packages this summer at the shore Contact Us today!
New Jersey Shore Digital Marketing Research 2016
Social Media Marketing Statistics Jersey Shore 2016
Content Originally posted by Heike Young for the SalesForce Blog
In keeping with our trend of highlighting 30 brilliant social media campaigns, we now turn our lens to content marketing. The Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
The brands and efforts highlighted in this post definitely meet those qualifications when it comes to Digital Marketing. They’ve created something that’s valuable, relevant, and consistently useful to their audience (and a clearly defined audience, at that). Ultimately, I don’t know what actions were driven by these campaigns because I can’t peer into each brand’s analytics and conversion rates and it is sometimes hard to understand how does ringless voicemail work in regards to getting more customers. But I can attest that these campaigns caught my eye, and serve as shining examples of content marketing genius.
I’ve organized these into content-style categories to showcase the trends shaping today’s best content marketing. Trends include:
How-To Content
Shareable Visuals
Clever Curation and Crowd-Sourcing
what is self service
Behind-the-Scenes Brilliance
A+ Brand-Building
Get inspiration from the 30 most genius content marketing examples of 2014. How-To Content 1. Anthropologie’s DIY drink recipes
Anthropologie frequently features DIY cocktail recipes on their blog, like this one for acoconut cooler. The drink recipes work for two main reasons: they’re seasonal and timely (for example, summer refreshers or winter warmers) and they feature unique ingredients and flavors, mimicking the original style of Anthropologie’s fashions. Like many examples of the best content marketing, these posts aren’t an obvious play for sales; Anthropologie doesn’t sell homemade bitters or simple syrup. Instead, the posts position Anthropologie as a trendy, knowledgeable friend who knows a thing or two about drinks-as well as clothes. 2. Intelligentsia Coffee’s Brew Guides Brew Guides from Intelligentsia are the coffee industry’s answer to B2B whitepapers. Lovely photography precedes step-by-step instructions for a variety of coffee-making tools. Learn how to brew the perfect cup of coffee in a French press, Chemex, V60, and beyond. It’s free information that reminds you why Intelligentsia is such a lauded coffee master (we marketers might even say a coffee “thought leader”)… and the content makes you want a cup of their coffee ASAP. 3. Wistia’s Learning Center Videos
It’s a simple concept, but Wistia executes to perfection: short, educational videos that teach viewers how to be better video marketers. Many businesses might want to utilize an animation explainer video in order to showcase products and services they offer to customers. Each short lesson is a microcosm of some concept within video marketing, including bulleted lists for easier retention of the subject matter. I can think of very few brands that couldn’t create a video series like this for their products or services, with minimal resources invested. Check out this example video on concepting fundamentals. Most businesses aim to create a website that offers self-service toeir customers as this is the best way to sell products and increase customer satisfaction.If you are looking for more information about what is self service there are many websites that explain it in more detait. 4. American Express Gives Business Owners an OPEN Forum
Businesses of any size can learn something from the OPEN Forum posts by American Express. Posts center around leadership, customer service, marketing, and technology, and they position American Express as a true partner to business owners. Take a look at these examples of currently trending posts on the website, and get a glimpse of the free, valuable ideas being shared by the credit card company. 5. Birchbox’s Beauty Advice
Birchbox is a popular purveyor of monthly beauty boxes. The brand also runs an excellent content marketing program, with how-to videos of useful beauty tricks (for example, gettingbeach waves for short hair and how to look great post-flying). They’re essentially running a full-scale beauty magazine without the mess of paper and addresses. 6. Gov.UK Simplifies Civil Tasks
In the words of the site itself, gov.uk presents “simpler, clearer, faster” ways to accomplish government tasks. Most people dread filling out benefits forms or looking up info about birth certificates or marriage licenses, and this site is the answer to those qualms. The how-to articles guide UK citizens through a plethora of government tasks, for example, how to look after children after a divorce. The site content creators did an expert job of writing easy-to-read, jargon-free content and including bulleted lists with links for more information. Shareable Visuals 7. Lana del Rey’s Tumblr
In 2014, the singer and songwriter Lana del Rey launched a new Tumblr. The first post on April 14 was a series of GIFs promoting her new album’s first single. The GIFs didn’t take any extra effort from her production team other than casting a few captures from her “West Coast” music video, but the GIF post has garnered more than 20,000 Tumblr notes. Not every brand has the video collateral of Lana del Rey, but every brand can take a step out of her Tumblr playbook in two ways. First, recycle content in short, visual, shareable snippets. Then, go where your fans are. Lana’s fans love Tumblr, so she’s building a new fan community on the platform. 8. Deus Ex Machina’s Dreamy Video
Custom motorcycle and surfboard outlet Deus Ex Machina consistently creates content that goes beyond selling. It delivers a culture. In the brand’s own words, “Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are… Deus (‘day-us’) didn’t set out only to sell custom parts and hand- built motorcycles, but to celebrate a culture of creativity.”
In the brand’s latest short film I Had Too Much to Dream Last Night, the film crew follows surfers catching waves and living the dream in a beautiful landscape. The chill, vibey video doesn’t try to sell you surfboards or even mention Deus’s product lines, but simply reinforces the lifestyle that Deus is all about. To watch the full film, viewers must enter an email address, which is a smart way to deliver high-quality content at a negligible cost to the viewer. 9. Callaway Golf’s YouTube Is a Hole in One
Callaway Golf scores on YouTube, with excellent content that isn’t overly salesy or promotional. Videos include how to hit a bump and run and vertical centers of gravity in golf drivers. You don’t have to be a Callaway customer to benefit from this content, and next time you’re purchasing a golf club, you might just consider Callaway for their know-how and generosity. 10. Beats by Dre Can’t Be Beat on Instagram
Beats by Dre shows that their innovation isn’t limited to headphones. Their Instagram uses great visuals to build the brand and give fans a behind-the-scenes view of the company. Their content strategy includes short videos, commentary on current events (like the World Cup), and plenty of celebrity photos, which definitely don’t hurt. 11. Lion Brand Yarns Spins Helpful Content
This example could either fall under the visual or how-to categories of content styles. Either way, Lion Brand Yarns has created some excellent knitting resources and shared them on their site under a special video page. This video on knitted cast ons has garnered more than 325,000 views! The brand clearly understands that, in order to use its product and purchase more products in the future, you have to enjoy knitting and know how to knit. And what better way to educate current and potential customers than through shareable videos? It’s a great example of why content doesn’t need to be high-budget to be highly successful. 12. Business Insider India’s Infographic Educates on Business Schools
Infographics don’t have to be illustrated with artsy bells and whistles to be functional. This infographic by Business Insider India shows the top 25 business schools in the world through one cohesive, concise image. It’s designed simply and cleanly, with reader understanding at the forefront of the design. You see the ranking, a bit more info about the survey, and a bit more info about the participants. The design proves that content should be more about the information than the container. Clever Crowd-Sourcing and Curation 13. Arcade Fire’s Fan-Sourced Gallery
One genius way to create content without much in-house effort: crowd-sourcing. Arcade Fire asked fans to submit their own photos of the band’s Reflektor tour, and in return, the fans’ photos could wind up on Arcade Fire’s Facebook page and website. This was a win for both the band and fans, as the website benefited from new photography, and fans could earn a spotlight on their favorite band’s online properties. 14. Random House’s Literary Inspiration
I appreciate the way Random House takes readers into the digital era with their Pinterest account and corresponding content. Books have been around forever, but publishing companies are just getting started when it comes to e-books and online engagement. Take a look at a few of Random House’s Pinterest board titles:
The Literary Imbiber
What Would Jane Austen Do?
Bookish Nooks
Literary Tattoos
Literary Wedding
Best Book Covers
Random House doesn’t write all the articles or create all the images associated with these boards, but curating them for their fans in a one-stop book-lover’s shop is a surefire win. With such targeted and well-curated content, it’s no wonder they have nearly 1.5 million Pinterest followers. 15. Virgin Atlantic’s Curated Instagram Galleries
Virgin Atlantic’s blog is filled with great travel content, from must-see sights in various cities to visually interesting galleries like this example from Tokyo. They curated photos from Tokyo-based Instagrammers for a quick peek at culture from the locals. Virgin Atlantic did a similar post for Los Angeles, and they also craft content for busy business travelers like their “Between Meetings” blog series. 16. Intel Has Content Marketing IQ
A classic example of great B2B content marketing, Intel runs a blog called IQ that’s “a peek at the outer edge of design, technology, social and big data.” The blog is largely based on content curated by employees. IQ’s editor in chief, Bryan Rhoads, says: “We developed an algorithm to curate social content in a way that leverages our employees. We want to publish what they’re sharing and what’s grabbing their attention. It’s a combination of a social algorithm, plus an employee filter that crowdsources what they are saying and sharing, and uses that as a discovery tool.” 17. Curata’s Slideshare Advice
Quotes can come in handy for marketers looking for advice and inspiration. Curata collected 27 quotes about content marketing from various experts, packaging the lot into a single Slideshare. Each slide includes the quote itself, along with the Twitter handle of each quoted person. The exercise required no original writing; just some reformatting and thoughtful quote selection.
18. Panera Bread Cozies Up to Pinterest
Pinterest is a great to build curated content because there’s so much readily available to re-pin and package into albums and stories that fit with your brand. See what Panera Bread has done on Pinterest, curating both their own content (like this Break Bread album with several links to their blog) and content from outside sources (like this album with tips to take better care of yourself). It all fits in with Panera Bread’s cozy, familiar, healthy (but not at the expense of comfort) image. Behind-the-Scenes Brilliance 19. Disney Shares Behind-the-Scenes Magic
The Disney Parks Blog features an entire category for behind the scenes posts. Disney fans love to see the making of the magic, so these blogs provide a welcomed glimpse into the beloved parks and cast members.
Check out these recent posts for a content creation lesson from one of the best-marketed brands in history:
20. CB2’s “How It’s Made” Blog Posts
CB2, the affordable and urban-centric offshoot of Crate&Barrel, has an excellent blog called “In the Loop.” Features include behind-the-scenes looks at designers, patterns, and products, including this recent feature on tablecloth-making. 21. J.Crew’s Backstage Photoshoot Passes
Famous for great style and fabulous photography, J.Crew lets viewers take a sneak peek into how their photoshoots are conducted with behind-the-scenes blog content. Check out this recent post incorporating an artist’s story of how her paintings were included in a J.Crew shoot. 22. The White House Offers Humor, Insights
This photo gallery from the White House gives viewers a behind-the-scenes look at what the President and First Lady have been up to in 2014. With more than 150 photos, it’s a fun glimpse into a side of the First Couple that you won’t see in any press conference. 23. Microsoft Shows How a Tech Commercial is Made
Microsoft created a two-minute behind-the-scenes video to answer the question, “Wondering how we got the Surface Pro 3 from the bedroom to the board room in a single shot, without edits?” This video, narrated by the ad’s director, is an entertaining look at how much hustle it took to produce Microsoft’s recent Surface Pro 3 commercial.
24. Google Takes Street View Behind the Scenes
Ever wondered how Street View captures those infinite images of every nook and cranny in our world? Google has put together a beautiful “About Street View” page explaining how the service is compiled and maintained. They’ve also created behind-the-scenes videos of “Street View Treks” to highlight particularly inspiring locations. A+ Brand-Building 25. Equinox Flexes Marketing Muscle
Equinox is a fitness club brand with multiple locations across the US. Aside from their generally gorgeous website, Equinox also runs an excellent health and fitness blog, proving that the company’s coaching ability goes far beyond personal training-it translates to content marketing, too. Recent topics include post-workout recovery, heart-healthy foods, and warm-weather workout gear. And check out this animated GIF, showing readers a plank they “probably aren’t doing, but should.” 26. New Belgium Brews a Well-Balanced Blog
Based in Denver, New Belgium Brewing showcases the brand’s adventurous, fun-loving energy on its blog. A quick scroll through recent posts shows customer-centered events (like the Tour de Fat), food and beer pairing ideas, and fetching photography of beer fans and brewers alike. And you won’t see any long lulls of silence from New Belgium; they update their blog at least once a week, which gives readers a reason to come back and check often for updates. The approach is a crash course in how to make an audience feel connected to a brand, no matter where they are in the world. 27. Whole Foods Tells the Whole Story
Natural grocery store giant Whole Foods has an incredible brand, and their blog is no exception. When you walk into a Whole Foods, you know what to expect: organization, a focus on eco-friendliness, extremely helpful employees, and above all, healthy food. Their Whole Story blog takes the brick and mortar experience digital with clean design and helpful articles. Instead of going for the hard sell, their content is useful and relatable. Check out this recent post about how to save money on weekly grocery trips. 28. GE Reports on Inspiring Technology
GE offers a beautiful blog interface and fascinating stories about technology on its GE Reports site, which lives on a separate domain from GE’s homepage. The stories on GE Reports center on what’s new in tech, brilliant machines, and advanced manufacturing to educate readers on current tech innovations. The site incorporates edgy imagery and easy-to-use social share buttons to widen the site’s audience. This animated GIF is from the article “Underdog Scientist Cracks Code to Reduce Flight Delays.” 29. Uber Drives Content Innovation
App-based car service Uber has revolutionized the way we call cabs in the digital era, so it’s no surprise that the brand understands digital marketing. Of particular note is their blog, which features categories like Uber Data, city-specific blogs, and product updates. Uber epitomizes a jet-setting, smartphone-centric lifestyle, and the company blog follows suit, with posts instructing users on how to expense Uber rides in Concur and which country’s Uber users are the most well-traveled. 30. Stanford GSB Teaches Business on Tumblr
Stanford Graduate School of Business positions itself at the cutting edge of the business world with an expertly executed Tumblr. “Big ideas, candid insights, and practical takeaways” are at the heart of the site, and they offer young professionals ample advice from Stanford GSB students, alumni, faculty, and staff members. Only a few readers of the blog may ever enroll at GSB, and many may not even be prospective students, but the on-point content solidifies the school as a frontrunner in business, and makes sure everyone knows that Stanford GSB understands digital publishing and relevancy.
Have a brand or example you’d add to this list? Leave a comment or send me a tweet (@YoungHeike)! Content Originally posted by Heike Young for the SalesForce Blog
Here’s a quick tutorial on how to add, delete and update food menu items on the Grand Restaurant Theme by ThemeGoods. While we are generally the only ones that update our client’s websites I find it necessary to provide them with training on how to update on their own. This gives our clients peace of mind know that they have complete control at all times and while other agencies frown on this I feel that it’s just a good ethical business practices.
Thanks to the Global Launch of Facebook Emoji ‘Reactions’…You no longer have to just “LIKE” a post!
The “LIKE” button has finally evolved. Facebook unveiled five animated emojis you can choose from instead of just the standard “LIKE” including Love, HaHa, Wow, Sad & Angry
By popular demand, Facebook is going beyond the ubiquitous thumbs-up button with a new shorthand to express your thoughts and feelings.
Acknowledging that “LIKE” isn’t exactly the right sentiment for every occasion. The new Emoji’s rolled out to Facebook’s nearly 1.6 billion users around the globe Wednesday February 24th.
After more than a year of research, focus groups, surveys & more done by Facebook…You now have more authentic ways to quickly and easily respond to posts, whether they are sad, serious, funny or happy.
Facebook will continue to gather feedback on the feature and could tweak it down the line. While the company doesn’t have plans right now to expand “Reactions” to other Facebook-owned apps like Instagram, the feature could carry over to other apps in the future.
Here’s how to use Facebook Reactions
-Hovering over the like button on your computer allows you to use Facebook reactions on Mac or PC. If you don’t see the option, you will need to wait a little while, but it will be available to all Facebook users shortly. -Long pressing on the Like button on iPhone or Android will open the Facebook Reactions options on Android and iPhone. -You can simply press the like button to leave a normal like and there will be fast access to the three most common Facebook reactions.
Pick the one you want & boom..POSTED!
Blog References:
USAToday.com
Forbes.com
GottaBeMobile.com
Your definition of real-time marketing is about to change. While real-time marketing will still revolve around social, new elements are hitting the scene. While real-time marketing on social media is efficient, it may not reach the top retailers you need to properly expose your brand. RangeMe allows direct contact with top retailers, with the opportunity to promote to places such as Target for target partners online. Despite this, real-time marketing is still a vital part of an advertisement.
Both Google and Facebook recently announced new real-time marketing additions. Google, of course, has been the key platform for internet marketing for a while now, with all brands and businesses looking to perfect their SEO so that they can perform best on Google. This is often done by professional SEO teams such as bigfootdigital.co.uk that help their clients become higher ranked on search engines. However, it seems that both Google and Facebook are developing their presence in the online marketing world. Unsurprisingly, both arrived just in time for the historic Super Bowl 50 on Feb. 7. Now both platforms can roll out their new features to eagerly awaiting brands and fans by seizing the Super Bowl’s momentum.
The 2015 Super Bowl was the most tweeted ever with more than 28.4 million tweets. Facebook also saw record-high numbers with more than 265 million posts and conversations about the Super Bowl.
The significant bump in both traffic and engagement drastically affected the ads running on Facebook. Click-through rates for Facebook ads were up 9 percent, while conversion rates increased by 415 percent compared to the Sunday prior, according to Marin Software data.
Super Bowl organizers announced this year’s NFL title game will be the most technologically advanced game ever played. With this in mind, the opportunity to generate mobile ad revenue is undeniable. I’m guessing it will be the most social game ever too.
Here’s what you need to know about the new real-time marketing additions. Follow along with the features as you tune into Super Bowl 50.
Google introduces real-time advertising
What: Real-Time Ads let brands publish advertisements live.
Why: Google wants “to help brands be a part of live events conversations in a way that’s timely and relevant.” Ideally, your message should “tie directly to the big moment consumers just experienced.”
Where: Your brand can instantly run real-times ads on YouTube as well as the apps and 2 million sites in Google’s Display Network.
When: Right now, this new addition is still in beta. Its first major test will be during Super Bowl 50. Later in 2016, the feature will roll out more broadly.
How: If you’re thinking, “How could I create and publish a relevant ad during a live event?” Google wants you to know that while the ad will run it real-time, “right now, the content is typically preplanned.” Phew! However, for some businesses, Google ads are not used because of rule changes, bail bond ads are one of these chosen. You can see why Google banned bail ads and what to do if you need to advertise in alternative ways. by looking at sites such as bailwebmasters.com.
Advantage for your brand: Real-Time Ads allow you to connect and talk with consumers when you have their full attention. So, make use of it. Oreo’s 2013 viral tweet about the Super Bowl power outage is a perfect example. Your brand can quickly chime in on real-time happenings. Or, you can amplify the same message that’s already running on other platforms.
Facebook’s new Sports Stadium can show live updates of the game as well as comments from friends. (Image: Facebook)
All about Facebook’s new real-time additions
What: Facebook Sports Stadium displays all content related to the game in one place. Specifically, you’ll see friends’ comments, experts’ commentary, live scores and game info. The game unfolds with a live play-by-play, even allowing you to comment on and share individuals plays.
Why: Facebook declares itself “the world’s largest stadium” with over 650 million sports fans. Now, they want Facebook to be your go-to place to watch and talk about the game.
Where: Search for the game in your search bar on iPhones. Facebook Sports Stadium will roll out on other platforms in the next few weeks.
When: It’s live! Right now, Facebook Sports Stadium is broadcasting American football games.
Advantage for your brand: There aren’t too many ways for your brand to participate in Facebook Sports Stadium – yet. For now, your best bet is to run Facebook ads during big football games to get your message out to a captive audience. Maximize your momentum by creating football-centric content.
