time Archives

Real-Time Advertising on Facebook & Google

stmedia on January 25, 2016

Your definition of real-time marketing is about to change. While real-time marketing will still revolve around social, new elements are hitting the scene. While real-time marketing on social media is efficient, it may not reach the top retailers you need to properly expose your brand. RangeMe allows direct contact with top retailers, with the opportunity to promote to places such as Target for target partners online. Despite this, real-time marketing is still a vital part of an advertisement.
Both Google and Facebook recently announced new real-time marketing additions. Google, of course, has been the key platform for internet marketing for a while now, with all brands and businesses looking to perfect their SEO so that they can perform best on Google. This is often done by professional SEO teams such as bigfootdigital.co.uk that help their clients become higher ranked on search engines. However, it seems that both Google and Facebook are developing their presence in the online marketing world. Unsurprisingly, both arrived just in time for the historic Super Bowl 50 on Feb. 7. Now both platforms can roll out their new features to eagerly awaiting brands and fans by seizing the Super Bowl’s momentum.
The 2015 Super Bowl was the most tweeted ever with more than 28.4 million tweets. Facebook also saw record-high numbers with more than 265 million posts and conversations about the Super Bowl.
The significant bump in both traffic and engagement drastically affected the ads running on Facebook. Click-through rates for Facebook ads were up 9 percent, while conversion rates increased by 415 percent compared to the Sunday prior, according to Marin Software data.
Super Bowl organizers announced this year’s NFL title game will be the most technologically advanced game ever played. With this in mind, the opportunity to generate mobile ad revenue is undeniable. I’m guessing it will be the most social game ever too.
Here’s what you need to know about the new real-time marketing additions. Follow along with the features as you tune into Super Bowl 50.

Google introduces real-time advertising

What: Real-Time Ads let brands publish advertisements live.
Why: Google wants “to help brands be a part of live events conversations in a way that’s timely and relevant.” Ideally, your message should “tie directly to the big moment consumers just experienced.”
Where: Your brand can instantly run real-times ads on YouTube as well as the apps and 2 million sites in Google’s Display Network.
When: Right now, this new addition is still in beta. Its first major test will be during Super Bowl 50. Later in 2016, the feature will roll out more broadly.
How: If you’re thinking, “How could I create and publish a relevant ad during a live event?” Google wants you to know that while the ad will run it real-time, “right now, the content is typically preplanned.” Phew! However, for some businesses, Google ads are not used because of rule changes, bail bond ads are one of these chosen. You can see why Google banned bail ads and what to do if you need to advertise in alternative ways. by looking at sites such as bailwebmasters.com.
Advantage for your brand: Real-Time Ads allow you to connect and talk with consumers when you have their full attention. So, make use of it. Oreo’s 2013 viral tweet about the Super Bowl power outage is a perfect example. Your brand can quickly chime in on real-time happenings. Or, you can amplify the same message that’s already running on other platforms.

Facebook’s new Sports Stadium can show live updates of the game as well as comments from friends. (Image: Facebook)

All about Facebook’s new real-time additions

What: Facebook Sports Stadium displays all content related to the game in one place. Specifically, you’ll see friends’ comments, experts’ commentary, live scores and game info. The game unfolds with a live play-by-play, even allowing you to comment on and share individuals plays.
Why: Facebook declares itself “the world’s largest stadium” with over 650 million sports fans. Now, they want Facebook to be your go-to place to watch and talk about the game.
Where: Search for the game in your search bar on iPhones. Facebook Sports Stadium will roll out on other platforms in the next few weeks.
When: It’s live! Right now, Facebook Sports Stadium is broadcasting American football games.
Advantage for your brand: There aren’t too many ways for your brand to participate in Facebook Sports Stadium – yet. For now, your best bet is to run Facebook ads during big football games to get your message out to a captive audience. Maximize your momentum by creating football-centric content.

Article originally posted by on Emma Fitzpatrick on Exclusive.Mulitbriefs.com

What’s the best time to send your Marketing Messages?

stmedia on January 25, 2015

Is There a Perfect Time to Send Your Marketing Message?
When sending your marketing message you need to think about the timing of your message, is it relevant to the content of your message? Will your customer appreciate receiving this message at this particular time?
There is no perfect time to send a mobile marketing message, however there are some general times that seem to be good for certain industry sectors.
If you own a restaurant, café or fast food outlet and you are looking for some extra footfall during the lunch hour, then sending lunchtime offers around 11am while customers stomach’s are rumbling and lunch time plans are being made is a perfect time.
For retail stores we have found that Saturday mornings work great as people are deciding where to go and what to do with their day, a little Saturday morning offer could mean they they come in and visit you.
Online retailers is a little bit more tricky, however we have found that in the early evenings particularly on Sundays works well, people are usually planning their week and having a little downtime where they might treat themselves to a little present.
So before you hit the send button on your marketing message stop, look at the time and think about your customer and message.

A few things you didn’t know about Google Drive

stmedia on May 12, 2014

This is a great article originally from Mashable. Easily one of my favorite sites.
Google Drive is here to make your life easy, but we’re here to make it even easier.
The multifaceted feature that allows you to create documents, photos, spreadsheets, drawings and more has boundless abilities. However, with Drive’s constant updates and added hacks, we’re only scratching the surface of what it can really do. You can learn how to improve your workflow with Google Drive, I bet you didn’t know that!

Here are eight tip and tricks to maximize your Google usage.

1. Crop photos

There are several kinds of photo cropping options in Google Drive. Aside from the typical square or rectangle, you can also crop your pics into different shapes, such as hearts and smiley faces.
Open an image, then click on it and select the Crop icon in the toolbar to mess around with the feature.

IMAGE: GOOGLE
2. Experiment with add-ons

For documents and spreadsheets, try out one of the many available add-ons. They include EasyBib (which creates a quick bibliography), Twitter curator (which lets you search and save tweets to your doc) or Translate (which translates text into other languages).
You can find add-ons in the toolbar when you open a doc or spreadsheet.

VIDEO: YOUTUBE, GOOGLE
3. Check out your Drive activity

Want to track all of the changes you or someone else has made to your Drive? Open Drive and click on the small “i” icon in the righthand corner. All of your activity will pop up.

IMAGE: GOOGLE
4. Look at your revision history

Speaking of activity, here’s a tip that’s hiding in plain sight. You can see up to 100 revisions made on any of your documents by clicking “File” and “See revision history.”

IMAGE: GOOGLE
5. Use spreadsheets offline

If you’re a spreadsheet fanatic, this feature is going to change your life. It received a number of upgrades last December, such as new functions like averageif (which gives you the average of specified cells), and unlimited cells, formulas and columns.
You can also use it without an Internet connection. Any spreadsheet you edit while you’re offline will simply update once you’re connected to the web.

VIDEO: YOUTUBE, GOOGLE
6. Shortcut to keyboard shortcuts

There are loads of keyboard shortcuts that I use all the time to make life easier. For example, “CTRL-Shift-T” to bring back a tab you accidentally close or “F11” to view your program in full screen mode. Want to know all the keyboard shortcuts for super fast access to everything? Hit “shift” and “?” and Drive will pull up a list of all keyboard shortcuts – a shortcut for your shortcuts.

IMAGE: GOOGLE
7. Customize who sees what

If you’re sharing something on Drive with someone else, you can customize the settings for what type of access each person gets. For example, you can allow or forbid someone from making comments or edits.

VIDEO: YOUTUBE, GOOGLE HELP
8. Make your email life easier

Gmail limits the size of email attachments to 25MB, but you can bypass that by sending an attachment via your Drive. When you compose an email, click on the small Drive icon, and from there pick what you want to add.
When someone sends you any attachment via email, you can save it straight to your Drive. Hover over the attachment and you’ll see the Drive icon. Click on it and place it where you like.

Google introduces real-time advertising

All about Facebook’s new real-time additions

1. Crop photos

2. Experiment with add-ons

3. Check out your Drive activity

4. Look at your revision history

5. Use spreadsheets offline

6. Shortcut to keyboard shortcuts

7. Customize who sees what

8. Make your email life easier

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