Apple Privacy changes impact on Facebook Ads

stmedia on December 30, 2020

It’s finally happening. If you’ve watched the recent Netflix series The Social Dilemma you’ve seen how social media platforms are tracking us using data and how they’re feeding that data to advertisers. I had a few conversations with friends and family who also watched the movie. They all seemed a little shook at how their data is being used. Most came to the revelation of “oh, so that’s why I keep seeing the same headphones from Amazon in my newsfeed.” Now as a marketer who is uploading customer data to Facebook, Google and other ad platforms almost daily I would respond with “if you liked those headphones, isn’t it nice to get a reminder? and isn’t it better then getting hit over and over with a bunch of ads for stuff you don’t want?” Think about TV commercials, if you’ve ever been sick in bed on a monday afternoon and forced to watch the Price is Right you’ve seen an ad for the Hover round, the Clapper or AARP. TV commercials became so invasive that people have pulled the plug in dramatic fashion and are now using paid services like Netflix to get around them. At least with retargeting ads (this is what the ads that target users based on their data are called) you’re seeing products and services that you were actually interested in at one point.

Here’s a few examples of how small businesses will be affected by Apple’s privacy update:
You book a reservation online with a new restaurant. You go to that restaurant, have an amazing dinner and say to your date “this place is great, we need to bring our friends here.” You leave the restaurant and completely forget that you were there. Your parents come into town and you take them to Applebees because you completely forgot about the great meal you had at your favorite new restaurant. Now, say that restaurant is using a company like ours to handle their marketing. We pull all of the names, email addresses and phone numbers from their online booking software and upload to Facebook ads. Facebook then matches people’s profile based on the data that we uploaded. We use that new audience to setup an ad that says “You’ve been to our restaurant before, we’d love to see you again! Here’s an offer for a Free Appetizer on your next visit” You see that ad, and now your family is sharing a memorable new restaurant instead of eatin good in the neighborhood.

You visit a local hardware store website in the summer looking to rent a chainsaw. You don’t rent the chainsaw, but you like that hardware store and would rather support a local business than go to Home Depot or Lowes (who spend billions on TV ads.) That hardware store’s website has a Facebook pixel installed which essentially tracks users that come to their website so they can market to those users in the future. It’s now 8 months later in the middle of the winter and you’re desperately looking to buy a shovel and salt because there’s a foot of snow on your driveway. Home Depot and Lowes are completely sold out. You see an ad from your local hardware store pop up in your Facebook feed that says “We have shovels, salt and snow blowers in stock!” You shoot over to the hardware store, buy your shovel and salt and your problem has been solved.

Both of those examples show practical ways that using consumer data better connects consumers with the small businesses that matter most to them. Apple privacy settings update will not allow Facebook or other social apps to share the data. When this happens you’re essentially turning off the faucet for small businesses to connect with consumers and opening the floodgates for large corporations to drown you in ads.

For information about how we’re helping our clients combat this problem, please reach out through our website.
You can read more on Facebook’s stance on this new social dilemma HERE. There’s also a great article on CNBC that has more information including how the industry is adapting their advertising strategy.

Apple Privacy changes affecting Facebook ads

Video Marketing: Now Offered In House by Small Talk Media

stmedia on April 25, 2017

Facebook is no doubt the largest player in the social media advertising space right now. With the ability to target users based on their “likes” and where they live, Facebook has given businesses the ability to find new customers like never before.
We’ve been using Facebook ads at Small Talk Media for years but it wasn’t until recently that there was such a strong emphasis on video ads. Small businesses are putting out short videos and seeing astounding engagement numbers. Recently I attended an event put on by Facebook to teach business owners about Facebook advertising. Out of a 2 hour presentation they spent at least half the time talking about video ads and how impactful they are for their advertisers. When Facebook is spending this much time on a topic you know that they’re taking it very seriously on the backend as well.
After leaving the event I immediately started to work on ways that I could help my clients with small advertising budgets enter into the world of social video marketing. I brought in my friend Terry who’s known for great video work to see if we can offer something to the public that makes sense from a financial standpoint but would still make a big impact on the advertisers bottom line. After a few hours of racking our brains we came up with the following cost effective packages that utilize the talents of both of our teams:
Video On-Demand – $250.00
The video team will stop by to grab some incredible footage of your business at a time of your choosing. We will then process that into a 1 minute library to create content from. In addition we will create an ad of your choosing, 15 second Instagram? 30 second Facebook? We’ve got you covered.
Video Vault – $500.00 per month
Our video team will drop in twice a month to create the kind of content you’re looking for on a monthly basis. You will get 3 minutes of content added to your library per month and 2 minutes of edited content. Want a longer form piece for your website or youtube? You can have it!
Extra Edits – $100
Want to tap into that library? We can create anything you’d like from that existing library for just $100 bucks a piece!
Want more info? Hit us up HERE

Here’s a Few Recent Videos by Our Team

Local Table from TerryLeahyFilms on Vimeo.

Facebook Pages have a New Look

stmedia on August 5, 2016

Updated as of July 25, 2016
Facebook is at it again, making bold changes to the Facebook Pages layout.
We first noticed the changes last Friday (July 22, 2016) and immediately realized that Facebook is rolling out these changes a little differently than normal. Often, when Facebook debuts a new design, they do it page by page, but it appears that this time around Facebook is rolling out the changes on a user by user basis — or perhaps they’re just testing the new layout? Some people have the new page layout but some still have the “old” view. Most have the new version.
There’s no official word from Facebook about when the changes will roll out to all users, or if what we are seeing is even the final version of the new layout, but here’s a sneak peek at what may be coming.
And don’t worry, as soon as we know anything more about the new layout, including new recommended sizes for images, we’ll update this post!
Here’s what we’re looking at today:

1. Cleaner cover photo

On on new view, Facebook has removed the logo from the cover image territory.

2. “Logo” image has moved to left-hand column

The logo is also slightly bigger than it was before (though we were able to reuse an existing image without any issues)

3. More Page Tabs are visible

Page tabs appear under the logo, and on our page, every single tab was listed (we have since removed a few!).

4. Like, Message and Share Buttons have moved

Along with the page tab links, the “Like, Message and Share” buttons have also moved underneath the cover image, positioned to the left.

5. Call-to-Action button is bigger (and has moved)

Perhaps one of the biggest, and most exciting changes is that the call-to-action buttons have moved and are more visible. Call-to-action buttons on the new layout can be found underneath the tab links. The CTA button includes, “Book now,” “Call Now,” “Shop Now,” “Watch Video,” “Request Appointment,” and “Send Email,” plus a few more.

6. Business categories are more prominent

Businesses can choose from one of 27 categories.

7. The search bar lets you search for posts from the page.

8. The About section appears on the right

The “About” section used to blend in with other callouts for Videos. Now it’s in its own category on the right-hand sidebar.

9. Your most important apps appear on the right, with images.

While there is a long list of tabs/apps listed on the left, the three that you want to highlight are listed on the right.
Okay, those are the highlights. Keep an eye on this post and as soon as we learn more, we’ll give you the scoop.
Originally posted by Shortstack.com Click Here for the original article

You don’t have to just “LIKE” a FB post anymore w/Facebook Emoji Reactions

stmedia on February 24, 2016

Thanks to the Global Launch of Facebook Emoji ‘Reactions’…You no longer have to just “LIKE” a post!

The “LIKE” button has finally evolved. Facebook unveiled five animated emojis you can choose from instead of just the standard “LIKE” including Love, HaHa, Wow, Sad & Angry
By popular demand, Facebook is going beyond the ubiquitous thumbs-up button with a new shorthand to express your thoughts and feelings.
Acknowledging that “LIKE” isn’t exactly the right sentiment for every occasion. The new Emoji’s rolled out to Facebook’s nearly 1.6 billion users around the globe Wednesday February 24th.
After more than a year of research, focus groups, surveys & more done by Facebook…You now have more authentic ways to quickly and easily respond to posts, whether they are sad, serious, funny or happy.
Facebook will continue to gather feedback on the feature and could tweak it down the line. While the company doesn’t have plans right now to expand “Reactions” to other Facebook-owned apps like Instagram, the feature could carry over to other apps in the future.

Here’s how to use Facebook Reactions

-Hovering over the like button on your computer allows you to use Facebook reactions on Mac or PC. If you don’t see the option, you will need to wait a little while, but it will be available to all Facebook users shortly.
-Long pressing on the Like button on iPhone or Android will open the Facebook Reactions options on Android and iPhone.
-You can simply press the like button to leave a normal like and there will be fast access to the three most common Facebook reactions.

Pick the one you want & boom..POSTED!

Blog References:
USAToday.com
Forbes.com
GottaBeMobile.com

Real-Time Advertising on Facebook & Google

stmedia on January 25, 2016

Your definition of real-time marketing is about to change. While real-time marketing will still revolve around social, new elements are hitting the scene. While real-time marketing on social media is efficient, it may not reach the top retailers you need to properly expose your brand. RangeMe allows direct contact with top retailers, with the opportunity to promote to places such as Target for target partners online. Despite this, real-time marketing is still a vital part of an advertisement.
Both Google and Facebook recently announced new real-time marketing additions. Google, of course, has been the key platform for internet marketing for a while now, with all brands and businesses looking to perfect their SEO so that they can perform best on Google. This is often done by professional SEO teams such as bigfootdigital.co.uk that help their clients become higher ranked on search engines. However, it seems that both Google and Facebook are developing their presence in the online marketing world. Unsurprisingly, both arrived just in time for the historic Super Bowl 50 on Feb. 7. Now both platforms can roll out their new features to eagerly awaiting brands and fans by seizing the Super Bowl’s momentum.
The 2015 Super Bowl was the most tweeted ever with more than 28.4 million tweets. Facebook also saw record-high numbers with more than 265 million posts and conversations about the Super Bowl.
The significant bump in both traffic and engagement drastically affected the ads running on Facebook. Click-through rates for Facebook ads were up 9 percent, while conversion rates increased by 415 percent compared to the Sunday prior, according to Marin Software data.
Super Bowl organizers announced this year’s NFL title game will be the most technologically advanced game ever played. With this in mind, the opportunity to generate mobile ad revenue is undeniable. I’m guessing it will be the most social game ever too.
Here’s what you need to know about the new real-time marketing additions. Follow along with the features as you tune into Super Bowl 50.

Google introduces real-time advertising

What: Real-Time Ads let brands publish advertisements live.
Why: Google wants “to help brands be a part of live events conversations in a way that’s timely and relevant.” Ideally, your message should “tie directly to the big moment consumers just experienced.”
Where: Your brand can instantly run real-times ads on YouTube as well as the apps and 2 million sites in Google’s Display Network.
When: Right now, this new addition is still in beta. Its first major test will be during Super Bowl 50. Later in 2016, the feature will roll out more broadly.
How: If you’re thinking, “How could I create and publish a relevant ad during a live event?” Google wants you to know that while the ad will run it real-time, “right now, the content is typically preplanned.” Phew! However, for some businesses, Google ads are not used because of rule changes, bail bond ads are one of these chosen. You can see why Google banned bail ads and what to do if you need to advertise in alternative ways. by looking at sites such as bailwebmasters.com.
Advantage for your brand: Real-Time Ads allow you to connect and talk with consumers when you have their full attention. So, make use of it. Oreo’s 2013 viral tweet about the Super Bowl power outage is a perfect example. Your brand can quickly chime in on real-time happenings. Or, you can amplify the same message that’s already running on other platforms.

Facebook’s new Sports Stadium can show live updates of the game as well as comments from friends. (Image: Facebook)

All about Facebook’s new real-time additions

What: Facebook Sports Stadium displays all content related to the game in one place. Specifically, you’ll see friends’ comments, experts’ commentary, live scores and game info. The game unfolds with a live play-by-play, even allowing you to comment on and share individuals plays.
Why: Facebook declares itself “the world’s largest stadium” with over 650 million sports fans. Now, they want Facebook to be your go-to place to watch and talk about the game.
Where: Search for the game in your search bar on iPhones. Facebook Sports Stadium will roll out on other platforms in the next few weeks.
When: It’s live! Right now, Facebook Sports Stadium is broadcasting American football games.
Advantage for your brand: There aren’t too many ways for your brand to participate in Facebook Sports Stadium – yet. For now, your best bet is to run Facebook ads during big football games to get your message out to a captive audience. Maximize your momentum by creating football-centric content.

Article originally posted by on Emma Fitzpatrick on Exclusive.Mulitbriefs.com

Personal Facebook Posts from a Page | How To

stmedia on August 13, 2015

If you own a business and operate your Facebook business page I’m sure you’ve had trouble with this before. You click to share a post to your personal timeline from your business page but it keeps popping back up on your business page. Here’s a quick outline on how to switch back and forth between your personal Facebook profile and business page while on your business page.

Facebook Terms Everyone Should Know

stmedia on July 10, 2015

Whether you’re a novice or experienced Facebook marketer, it’s easy to get tripped up on terminology. The social network has an extensive vocabulary that you’ll probably never be quizzed on, but knowing the difference between terms such as “total reach” and “organic reach” will impact your Facebook strategy. The same rules apply to other social platforms too so be careful not to trip up on any. Instagram and Twitter are also very popular social platforms that you might be using. Some of these terms can be applied to these sites too, however, some of them will vary. For example, on Facebook, you’ll most likely be concerned with likes on a page, whereas on Instagram you would be concerned with the number of followers you’d have on a page but because this post is dedicated to Facebook terminology, you can learn more on Nitreo here, which will give you an insight into Instagram followers.
We’ve compiled some of the most commonly used Facebook terms that you’ll come across as a marketer. Our resource is broken up into sections for convenience: General, Pages, and Insights.

General Definitions

This section might be a bit of a refresher for most readers. But if you or your admins are new to Facebook, it’s good to get acquainted with these terms as soon as possible.
1. Account Settings: Your settings are used to manage basic account preferences. Here you can edit your name or email, change your notification preferences, turn on extra security features, and more.
2. App: Facebook Apps are created by third parties and add more features and functionality to your Facebook experience.
3. Badge: A Badge is a personalized box you create to share your Facebook profile, photos, or Page on other websites.
4. Chat: Chat is a feature that lets you send instant messages to your friends.
5. Event: Use the Event feature to organize events, gather RSVPs, respond to invites, and keep up with what your friends are doing.
6. Follow: Follow is a way to hear from people you’re interested in, even if you’re not friends. The Follow button is always a way to fine-tune your News Feed to get the types of updates you want to see.
7. Friend: Friends are people you connect and share with on Facebook. You can send as well as receive Friend requests from other Facebook members.
8. Groups: Facebook Groups make it easy to connect with specific sets of people, such as coworkers. They’re dedicated spaces where you can share updates, photos, and documents as well as message other Group members.
9. Like: Clicking Like is a way to give positive feedback and connect with things you care about. When you Like something, the action appears as an update on your Timeline. Liking a post means you were interested in what a friend was talking about (even if you didn’t leave a comment). Liking a Page means you’re connecting to that Page, so you’ll start to see its stories in your News Feed. The Page will also appear on your Profile, and you’ll appear on the Page as a person who Likes that Page.
10. Messages: Messages are similar to private email messages. They appear in your Facebook Inbox and can include text messages, chats, emails, and mobile messages from your Facebook Friends.
11. News Feed: Your News Feed is a constantly updating list of stories in the middle of your homepage. It includes status updates, photos, videos, links, App activities, and Likes from the people, Pages, and Groups you’re associated with.
12. Notes: The Notes feature lets you publish messages in rich-text format, giving you greater flexibility than simple updates allow. In addition to formatting your text, you can add photos and tag other people in your note.
13. Notifications: Notifications are updates about activity on Facebook. For example, you can be notified when an update is made to a Group you belong to or when someone accepts your Friend request. While you can’t turn off notifications entirely, you can adjust what you’re notified about and how.
14. Poke: People use the Poke feature when they want to get someone’s attention or say hello. When you Poke someone, they’ll receive a notification letting them know that they’ve been poked and by whom.
15. Profile: Your Profile is your collection of photos, stories, and experiences that tell your story. It includes your Timeline, profile picture, biography, and personal information. It can be public or private, but is only for non-commercial use.
16. Search: Search is a tool to find people, posts, photos, places, Pages, Groups, apps, and events on Facebook.
17. Social Plugins: Social Plugins are tools that other websites can use to provide people with personalized and social experiences. When you interact with social plugins, you share your experiences off Facebook with your friends on Facebook.
18. Tagging: A tag links a person, Page, or place to something you post, like a status update or photo. For example, you can tag a photo to say who’s in it or post a status update and say who you’re with or where you are.
19. Ticker: The Ticker is positioned on the right side of your homepage and is updated with your friends’ activities in real-time. You can use it to keep up with the latest news as it happens, listen to music with your friends, or hover over a story to join in the conversation.
20. Timeline: Your Timeline is where you can see your posts or posts you’ve been tagged in displayed by date. It’s also part of your Profile.
21. Timeline Review: This is a tool that lets you approve or reject posts that you’ve been tagged in before they go on your Timeline. When people you’re not friends with tag you in a post, they automatically go to Timeline review.
22. Top Story: Top Stories include the stories published since you last checked News Feed that Facebook’s algorithm thinks you’ll find interesting. These items might be different depending on how long it’s been since you last visited your News Feed.
23. Trending: Trending shows you a list of topics and hashtags that have recently spiked in popularity on Facebook. This is a personalized list based on your location, Pages you’ve liked, and what’s trending across Facebook.

Pages Definitions

Although your Facebook Page is just one of many aspects of the social network, it has a lot of its own terminology and features. This section focuses on the most important terms that you and your team need to know.
24. About Section: This section contains basic information that’ll help visitors quickly learn about your Facebook Page. Different types of basic information will appear in your Page’s About section depending on your Page’s category.
25. Activity Log: The Activity Log helps you manage your Page’s Timeline. It shows you a complete list of posts and comments by your Page, including posts you’ve hidden. Only people who help manage your Page can see the Activity Log.
26. Boost Post: Boosted posts appear higher in News Feed so there’s a better chance that your audience will see them. You can boost any post you create on your Page, including status updates, photos, videos, and offers. The cost to boost a post depends on how many people you want to reach.
27. Check-ins: This action announces a person’s location to their Facebook friends. If your Page includes an address, it will appear in a list of possible locations to check into when people are nearby. Once someone has checked in, a story (definition below) will be created in their friends’ News Feeds.
28. Cover Photo: This is the large picture at the top of your Page. All cover photos are public, which means that anyone visiting your Page will be able to see it. Best practices include using a unique image that represents your brand.
29. Liked by Page: This section features all of the other Pages that you, as the Page, Like.
30. Milestone: Milestones are a special type of Page post that lets you highlight key moments on your Page’s Timeline. You can use milestones to share important events that tell the story of your Page is about.
31. Offer: Certain businesses, brands, and organizations can share discounts with their customers by posting an offer on their Facebook Page. When someone claims an offer, they’ll receive an email that they can show at the Page’s physical location to get the discount.
32. Page: Facebook Pages help businesses, organizations, and brands share their stories and connect with people. Like profiles, you can customize Pages by posting stories, hosting events, adding apps, and more. People who like your Page can get updates in their News Feeds.
33. Page Admin: When you create a Page, you automatically become the Page’s admin, which means only you can change how the Page looks and post as the Page. You can then assign roles to other people to help you manage your Page.
34. Page Roles: There are five different roles for people who help manage Facebook Pages. These roles include admin, editor, moderator, advertiser, and analyst. Any person assigned to these roles will log into their own personal accounts and work on the Page from there.
35. Pin to Top: Any post that you pin will move to the top of your Page’s Timeline and a “pinned” icon will appear in the top-right corner of the post. Your pinned post will stay at the top of your Page’s Timeline for seven days. After that, it’ll return to the date it was posted on your Page’s Timeline. Only posts created by your Page can be pinned; posts that other people add to your Page aren’t supported by the feature.
36. Post Attribution: Your posts, Likes, and comments on your Page’s timeline will be attributed to the Page itself – even if you’re logged into Facebook as yourself and not the Page. Whether you’re creating a post or scrolling through News Feed, you can choose to act as a Page or as yourself from a convenient drop-down box.
Under Page Settings > Post Attribution, you can change the default to post as the individual rather than the Page. With this enabled, when anyone who manages your Page creates a post or comments, it’ll be attributed to that individual rather than the Page.
37. Posts to Page: Posts to Page are any posts made to your Page by someone other than an admin. This way, your Timeline will showcase messages and content from your brand only. Any questions or feedback from customers will be found in the Posts to Page section on the left-hand side of your Page.
38. Suggested Edits: People viewing Pages with locations that they can check into may see the option to suggest edits. This lets people suggest information that might be missing, such as a category, phone number, or address. If multiple people make the same suggestion, this information can be added to your Page to help other people find it. Page admins can confirm or remove information that’s been suggested.
39. Tabs: These are sections that come with your Page when you create it. They keep your Page organized and help people see specific content types, like photos and events.
40. Verified Page: Some Pages and profiles are verified by Facebook to let people know that they’re authentic. These can include celebrities and public figures, global brands and businesses, and media. Once verified, you’ll see a blue badge next to your Page’s name.

Insights Definitions

While Facebook Insights is similar to traditional web analytics data offerings, some of the terminology is unique to the platform. To make sure you’re not confused by any of the information you find in your Insights data, the following definitions should help make things more clear.

Analyzing Your Audience

From demographic characteristics to where they were before they came to your Page, Facebook Insights offers you a wide variety of metrics to help you analyze your Page’s audience. The following terms will help you understand what the data provided through Insights means so you can use it more effectively.
41. Cities/Countries: This is the number of people who saw any content about your Page grouped by country or city, based on IP address.
42. Daily Active Users: This metric is the number of people who have viewed or interacted with your Facebook Page on a specific day. It’s categorized by the type of action they perform.
43. Engaged Users: This is the number of engaged individuals who have clicked anywhere on one of your Facebook Page posts. For example, someone could have Liked one of your posts, commented on it, or shared it.
44. External Referrers: External referrers are the number of views your Facebook Page received from website URLs that aren’t part of Facebook.com.
45. Fans: In Page Insights, and other places on Facebook, “fans” is another way to refer to the people who Like your Page.
46. Friends of Fans: This shares the number of unique individuals who are friends with people who Like your Facebook Page. These people represent the total potential reach of content you publish to your Page.
47. Gender and Age: These demographic metrics detail the percentage of people who saw any content about your Page for each age and gender bracket, based on the information people enter in their personal profiles.
48. Language: This is the number of people who saw any content about your Page grouped by language, based on default language settings.
49. Like Sources: This is the number of times your Facebook Page was Liked, categorized by where the Like occurred during a specific date range. This lets you see whether the Likes come from your Page itself, from your website, or from other sources.
50. Monthly Active Users: This is the number of people who have viewed your Facebook Page or interacted with it during the previous 30 days. By tracking this metric, you can determine the degree to which your Facebook influence fluctuates monthly or seasonally.
51. Net Likes: This is the difference between the number of people who have Liked your Page and the number who unliked it over a specific period.
52. New Likes: This total is the number of unique individuals who Liked your Facebook Page during a specific date range that you set yourself.
53. Organic Reach: Organic reach is the number of unique individuals who saw a specific post from your Page on their News Feeds, tickers, or directly on their Pages.
54. Other Clicks: This is a measurement of clicks not on the content of your Facebook Page post, but rather of clicks on the Page title or to “see more.”
55. Paid Reach: This is the number of unique individuals who saw a specific post from your Page through a paid source like a Facebook Ad or Promoted Post.
56. Post Reach: This is the number of people who have seen your post. You post counts as reaching someone when it’s shown in their News Feed. Figures displayed in Insights are for the first 28 days after a post was created and include people viewing your post on desktop and mobile.
57. Reach: Reach is the number of people who received impressions (definition below) of a Page post. Reach might be less than impressions since one person can make multiple impressions.
58. Story: This term is used to reference the ways people can interact with your Page, including:

Liking your Facebook Page
Liking, commenting on, or sharing a post from your Page
Answering a question you asked on your Page
Responding to an event you posted on your Page
Mentioning your Page within their own posts
Tagging your Page in an uploaded picture
Checking in to or recommending your Page

59. Total Likes: This is the number of unique individuals who have clicked the button to Like your Facebook Page.
60. Total Reach: Total reach is the number of unique individuals who have actually seen any content related to your Facebook Page. This includes content published on your Page as well as Facebook Ads and Promoted Posts that lead people to your Page. If you’re looking to run ads for your business’s Facebook page then you could look at this example of Facebook ads for pest control to see in which ways they have managed to leverage advertising on that platform to boost their own reach online.
The sum of Post Reach won’t equal Total Reach because Pages can reach people through content other than posts. For instance, if someone visits a Page after searching for it, they’ll be counted in Total Reach but not Post Reach. Also, if someone sees more than one Page post, they’ll be counted in Post Reach for each post they see, but they’ll only be counted once in Total Reach.
61. Unlikes: This is the number of unique individuals who have unliked your Facebook Page during a specific date range.
62. When Your Fans Are Online: This shows you when the people who Like your Page are on Facebook content.
63. Where Your Page Likes Happened: This is the number of times your Facebook Page was Liked, broken down by where it happened. People can Like your Page using the Like button on your Page or from Page suggestions, ads, and stories about others who have Liked your Page.
64. Viral Reach: Viral reach is the number of unique individuals who saw a specific post from your Page through a story published by one of their Facebook friends.

Measuring Content and Engagement

It’s also helpful to learn which content you publish on your Page is most popular and creates the most engagement from your audience. The following Facebook terms explain some of the most popular Insights metrics that you can use to measure content performance and engagement levels.

65. Audience Retention: This metric details views of your video at each moment as a percentage of all views, including videos shorter than three seconds.

66. Daily Page Activity: This breaks down the different ways people engaged with your Facebook Page on a specific day other than by commenting on or Liking your posts. You’ll be able to see when fans post to your Page, upload photos or videos to your Page (if enabled), write reviews, or mention your Page in updates of their own or to friends.
67. Daily Story Feedback: This breaks down how people responded to your stories by engaging with them (through Likes or comments) or unsubscribing from them (which means your Page stories won’t appear in their News Feeds in the future), on a specific day.
68. Impressions: Impressions are the number of times a post from your Page is displayed, whether the post is clicked or not. People may see multiple impressions of the same post. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it.
69. Media Consumption: This is the number of times a piece of media content that you published on your Page – including a video, photo, or audio clip – is clicked and viewed on a specific day.
70. Page Content or Post Feedback: This is the number of Likes and comments on stories published in your Page’s News Feed during the time period you select.
71. Page Views: Page views are the total number of times your Facebook Page was viewed during the time period you select.
72. Pages to Watch: This helps you compare the performance of your Page and posts with similar Pages on Facebook.
73. Post Views: Post views are the number of times a story published on your Facebook Page News Feed was viewed during the time period you select.
74. Tab Views: This is the total number of times each tab in your Facebook Page was viewed when people were logged in to Facebook during the time period you select.

75. Video Views: This is the total number of times a video posted by your Page was viewed for three seconds or more.

Originally posted by Sprout Social

Instead of poking on Facebook now you simply “Ask” them out

stmedia on May 19, 2014

Apparently facebook just got a whole lot more creepy..
Article originally written by Samantha Murphy Kelly for Mashable.
If you’ve been eyeing someone on Facebook whose profile doesn’t list a relationship status, the company is making it easier (or possibly more awkward) to find out if he or she’s single.
Facebook has rolled out a new “ask” feature for those profile pages that don’t list relationship statuses. The owner of the page doesn’t see the button — only the person who is checking out the page.

By clicking “ask,” you must send the user a message related to the status (such as “want to grab a drink sometime?”), as well as a request to list a status as single, engaged, married or in a civil union. Note: users must be friends with the person in order for the “ask” button to appear.

The owner of the Facebook page then receives a request to list select a status that only the sender can see. This means your status can remain private but visible to only those who “ask” for that information, if you so wish to divulge it.

It’s also possible to update your entire network with this information too, but Facebook is probably guessing — correctly — that you’d simply list your status already if you wanted everyone to know.
The feature introduces a new way to use Facebook as a way to find dates. With the continuing success of online dating sites, and Facebook’s massive user base, the only surprise here is that the feature wasn’t introduced sooner.
A user’s relationship status can also be of use to marketers that target products or services to certain demographics. By answering an “ask” request, a Facebook member is telling the site their status (even if it’s not visible to the public) and in turn, giving the company that personal data.

The feature first started popping up on mobile and desktop versions of the site a few months ago, but is now accessible to all users. It’s also possible to “ask” for other unlisted information too, such as phone numbers, email addresses, current city, hometown and place of employment.
Let the awkward inquiring begin.

Your Complete Guide to Facebook Apps

stmedia on May 14, 2014

Check out a great article featuring the best Facebook apps available. Original article posted by Panorama

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications.

Doing so makes your page significantly more appealing to your audience and improves user experience. You should also look into chances for people to be able to engage with real time messaging, as people love the ability to interact directly with someone online. This usually then translates to more visitors who interact with and share your content, which then appears in their activity streams and is more virally discoverable. Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales.

There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Here are 37 of the top Facebook apps on the market, ranging from design and customization to creating engagement with polls to blogging and video integration. Start using some of them to take your Facebook page to the next level!

Facebook App Suites

1. Ripe Social

Ripe Social offers 10 apps that increase brand awareness, promote client interaction, drive website traffic, cultivate repeat business, generate sales leads, and ignite viral marketing. Check out the Ripe Social blog.

2. AgoraPlus

AgoraPlus is an all-in-one platform to manage your Facebook page. Its 10 Facebook page applications give you everything you need to attract fans, engage them, and offer exclusive content on your Facebook page, mobile devices, and your own website. Check out the AgoraPlus blog.

3. Heyo

Heyo’s easy-to-use editor and templates enable you to use contests, promotions, and deals to drive traffic, leads, and sales. Drag and drop widgets make it simple to create a custom campaign from scratch without writing a single line of code, giving you complete creative control. Check out the Heyo blog.

4. North Social

North Social offers 19 Facebook applications that allow you to create great pages and fan experiences to increase engagement and promote your brand. Check out the North Social blog.

5. FanAppz

FanAppz gives you everything you need to grow, engage, learn about, and ultimately convert your social audiences into customers and turn good customers into great ones. It’s easy to turn brand assets into high-impact social experiences that leverage your fans’ “amplifier affect” and help you capture emails, likes, interests, and demographics. Check out the FanAppz blog.

Facebook Tab Apps

6. Tabfusion

Tabfusion lets you create your own custom Tab with virtually any content. Be sure to check out their numerous apps for photos, videos, blogs, and more.

7. Static HTML

Static HTML makes it easy to create powerful custom iframe tabs.

8. Tabsite

Tabsite helps you build Facebook tabs for deals, sweepstakes, reviews, contests, and more. Check out the Tabsite blog.

9. Contact Tab

Content Tab lets you easily add a tab to show your contact information and business location through Bing or Google Maps.

10. SocialAppsHQ

SocialAppsHQ offers 26 apps that are easy to set up, multilingual, and easy to set up. Check out the SocialAppsHQ blog.

Facebook E-Commerce Apps

11. LunarMods

LunarMods makes it quick, easy, and secure to embed eCommerce in your Facebook Page.

12. Ecwid

Ecwid is a shopping cart app that seamlessly integrates with your page and can be mirrored on many other sites at the same time. Check out the Ecwid blog.

Facebook Posting and Scheduling Apps

13. HootSuite

HootSuite simplifies posting and scheduling Facebook updates, adding images, monitoring feeds, and more. Teams can manage complex campaigns – including Profiles, Pages, Events, Groups, and Search. Check out the HootSuite blog.

14. Post Planner

Post Planner schedules posts, helps you find content ideas, and brand your Facebook posts across all of your pages and groups. Check out the Post Planner blog.

15. SocialOomph

SocialOomph enables you to schedule Facebook status and wall updates, group updates, and photo uploads.

16. Status Shuffle

Status Shuffle has the largest collection of Facebook status messages to choose from when you’re stuck for inspiration.

Facebook Contests and Promotions Apps

17. ShortStack

ShortStack has many features to help you get the most from your Facebook pages, including contests, polls, data collection, and analytics. Check out the ShortStack blog.

18. Top Tab

Top Tab makes it easy to create and implement an interactive contest on Facebook.

19. EazyContest

EazyContest creates photo and video contests, custom banners, buttons, CSS, custom menu tabs, custom entry forms, and reveal pages that pop. Check out the EazyContest blog.

20. SnapApp

SnapApp sets up custom branded Facebook competitions that help you improve engagement, increase conversions, and drive sales. Check out the SnapApp blog.

21. Antavo

Antavo enables you to run contests, sweepstakes, and giveaways on Facebook, the Web, and mobile devices. Check out the Antavo blog.

Facebook Blog Apps

22. NetworkedBlogs

NetworkedBlogs automatically publishes your blog posts to Facebook, so you get found and generate more traffic.

23. RSS Tab

RSS Tab lets you publish up to five different blogs on your Facebook page.

24. RSS Graffiti

RSS Graffiti automatically publishes your blog RSS feeds on your Facebook Page. Check out the RSS Graffiti blog.

Facebook Video Apps

25. YouTube for Fan Pages

YouTube for Fan Pages syncs your YouTube channel directly to a custom tab on your Facebook Fan Page so your viewers can spend more time with your brand.

26. Livestream

Livestream for Facebook enables you to add an existing Livestream channel to your Facebook Page and share a live broadcast or from their on-demand library.

Facebook Page Design and Customization Apps

27. GroSocial

GroSocial lets you start from scratch or use one of many great-looking professionally-designed templates to create Facebook tabs, timeline covers, and more. Check out the GroSocial blog.

28. SOCI

SOCI brings your Facebook page to life with branded business pages. You can craft custom timeline cover images with in-line editing, host micro websites on Facebook, and more.

29. PageModo

PageModo helps you set up a professional Facebook page for your business or organization. Customize your page with a stunning cover photo, custom welcome tab, and more in just a few minutes. Check out the PageModo blog.

Facebook Fan and Friend Apps

30. SelectrMe

SelectrMe manages your your Facebook fans and friend lists.

31. Fan of the Week

Fan of the Week enables fans to apply to become “fan of the week”. Other fans can then peer-to-peer vote for who should be selected – you can choose the winner manually or let the raw votes decide.

32. LiveChat

LiveChat helps you actively engage your Facebook fans and provide them with friendly customer support. Check out the LiveChat blog.

33. ooVoo

ooVoo facilitates video chats with up to 12 people on Facebook. You can also send video messages and record videos for your YouTube channel.

Facebook Survey and Poll Apps

34. Polldaddy

Polldaddy easily creates surveys, polls, quizzes, and rating systems. Check out the Polldaddy blog.

35. Poll

Poll creates polls for your Facebook pages and improves fan engagement.

36. Polls for Facebook

Polls for Facebook sets up polls that are multiple choice or composed of freeform questions. Check out the Polls for Facebook blog.

37. Cupli

Cupli creates standard polls and surveys, and also has functionality for private interviews and different question formats . You can target by age, gender, marital status, and education, and sort respondents into groups.
Read more: https://www.pamorama.net/2013/11/11/37-best-facebook-page-apps-marketing/#ixzz31hFufFTq

How to Mass Invite your Friends to a Facebook Event

stmedia on May 6, 2014

Updated June 22, 2015

It’s with a little hesitation that I put this up because it’s the #1 most annoying thing on Facebook that clogs up people’s notification boxes, but I also feel like if you have something you need to tell people it’s the most effective way to reach them outside of a text message. So here goes…
I’ve been updating this page for 3 years now and while Facebook keeps cracking down on mass invites someone always finds a way around it. The most recent (and easiest to use) mass invite tool is Facebook Invite All Google chrome plugin. Click the link below and watch the short video (also posted below) on the screen that pops up. Keep it mind that Facebook is still limiting the number of people that you can invite to an event, it hasn’t allowed me to invite over 1,200.
As usual, if you have any questions or comments post them below and I’ll try to help out.
Chrome Extension Link