Despite shifts in marketer priorities and stark warnings from experts, it’s still not clear how advertisers will navigate the landscape after third-party cookie deprecation.
Category Archives: Advertising
What Elon Musk’s Twitter takeover means for advertisers
Elon Musk jokes about a lot of things, but the Tesla and SpaceX founder certainly seems serious about shaking up Twitter. Following weeks of dramatic developments that included the rare adoption of a “poison pill” defense by shareholders, and of course, plenty of tweeting, the executive on Monday reached an agreement to buy the social media app for roughly $44 billion.
Apple Privacy changes impact on Facebook Ads
It’s finally happening. If you’ve watched the recent Netflix series The Social Dilemma you’ve seen how social media platforms are tracking us using data and how they’re feeding that data to advertisers. I had a few conversations with friends and family who also watched the movie. They all seemed a little shook at how their …
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A Comprehensive Guide to Google Ads Conversion Tracking
If you’re running a Google Ads campaign, it’s important to monitor your ads and keywords. After all, you want to see what’s working and what’s not. If you’ve had moderate success with Google Ads and you want more conversions, this article will help you restructure your Google Ads campaign and increase conversions. Google Ads conversion …
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Hospital Heroes Food Drive
WITH DOCTORS AND NURSES NOW WORKING AROUND THE CLOCK ON TESTING AT HOSPITALS, URGENT CARES AND NURSING HOMES THEY’RE GETTING LITTLE DOWN TIME AND LIMITED ACCESS TO MEALS. THEY’RE ALSO WORKING IN AN EXTREMELY STRESSFUL ENVIRONMENT, SHOWING THAT THE COMMUNITY IS LOOKING OUT FOR THEM HAS MEANT THE WORLD. IN AN EFFORT TO HELP MEDICAL …
Free Advertising of Delivery & Takeout Service
The virus is here and it’s hitting our industry hard. While most “non-essential” businesses are closed, in most areas restaurants are allowed to offer takeout and delivery. If you have a bar or restaurant that is open for takeout and delivery NOW is the time to advertise! Grub Hub, Uber Eats, Door Dashed and Post …
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A+ Social Campaign by A1 “Sauce”
A1 is the steak sauce that our parents ALWAYS had in the cabinet. It was absolutely generational as I remember my parents and grandparents using it but very rarely see someone my own age use it. I’m guessing that their sales saw the same decrease in users as they’ve went through a rebranding process to …
Video Marketing: Now Offered In House by Small Talk Media
Facebook is no doubt the largest player in the social media advertising space right now. With the ability to target users based on their “likes” and where they live, Facebook has given businesses the ability to find new customers like never before. We’ve been using Facebook ads at Small Talk Media for years but it …
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New Jersey Shore 2017 Market Statistics
Make more than a few sand dollars this summer at the Jersey Shore There’s an immense amount of traffic online that’s been relatively untapped by Jersey Shore business owners. We’re finding that most shore businesses are still using traditional forms of advertising. There are millions of people googling thousands of keywords and nobody is getting in …
Snapchat Creative Marketing
There’s money to be made through Snapchat filters Remember back in the good old days when nightclub promoters would wage war on one another by handing out flyers at competing clubs? With Snapchat geofilters the game is back on and we’re seeing some huge results. Imagine spending $9 and getting your flyers into the hands …
