What Elon Musk’s Twitter takeover means for advertisers

Elon Musk jokes about a lot of things, but the Tesla and SpaceX founder certainly seems serious about shaking up Twitter. Following weeks of dramatic developments that included the rare adoption of a “poison pill” defense by shareholders, and of course, plenty of tweeting, the executive on Monday reached an agreement to buy the social media app for roughly $44 billion.

8 Philadelphia Social Sites to Follow for Upcoming Events, News and Inside Info

Philly is a city you can spend your entire life in and never run out of things to do, but finding those things to do can present its own challenge. To make the challenge a little easier, we’ve compiled a list of the top social media movers in Philly. These accounts and websites were chosen because they’re always up to date, on top of things, and in the know – in other words, exactly where you want to be. To make it onto this list yourself you’re going to need to up your instagram followers so that you have a bigger platform and influencing potential, and be able to offer fresh ideas on what to do and see in the city. If you try to build up this following through plenty of content but don’t seem to be getting anywhere, it’s always worth trying one of these instagram bots from this list (https://increditools.com/best-instagram-bots/) by Increditools.

Uwishunu

Uwishunu is a breath of fresh air in the “what to do that I haven’t already done” world and the perfect digital destination for tourists and locals alike. Not only do they stay on top of the latest events, they provide cut-to-the-chase information without superfluous details. Whether you’re looking for the most popular eateries or a comprehensive list of free activities in Philadelphia, Uwishunu has you covered.

Philly Foodies

Philly Foodies is an Instagram account that could add a few thousand calories to your life, and that’s a beautiful thing. Their Instagram features gorgeous food photography and the kind of variety you’d normally have to visit a buffet to see (if that buffet was high class and fried, gooey goodness). Following their Instagram will land you instant eye candy and local restaurant recommendations all at once.

Philly Mag

For the latest city news, deals, and Philadelphia-exclusive lifestyle updates, be sure to check out the ubiquitous Philly Mag. This local magazine does more than cover the latest events – they also host a few of them, ranging from foodie-centric happenings to wine festivals to architectural showcases.

Small Talk Media

What’s better than an Instagram account with mouthwatering food photography? One that has surprise appearances from an adorable dog. Small Talk Media brings viewers positively scrumptious photos of Philly’s best-though not always best known-food. On top of offering amazing food, they also keep their followers up to date on the latest events hosted by their diverse cadre of clients. Glue yourself to this Instagram account to have delicious photography and events beamed directly to your feed.

Philly Chit Chat

If you want to follow the latest Philly happenings, Philly Chit Chat is the site to watch. Owner, writer, photographer, and all-around Renaissance man, Hugh E Dillion keeps his followers abreast of all the latest events and scenes in Philadelphia. Whether you go for the fashion, the events, or the photography, one thing is for sure: you’ll never want for Philly news in Dillon’s company.

Philly Voice

Like the city itself, Philly Voice offers viewers a little bit of everything: national news, Philly news, events, wellness information, sports, and so much more. For keeping up to date with the coolest events, niche or mainstream, be sure to follow this social media mover and prepare to stay busy.

Michael Klein

The voice of the people, Michael Klein has been covering the Philadelphia restaurant scene for over a decade. As a writer for Philly.com, (the single largest publication in Philadelphia) he always has the inside scoop on what’s coming next, who’s closing and what restaurant family is having internal beef. Follow on Instagram @phillyinsider

Phil My Tummy

While they do have a great blog, you want to make sure you’re following @phillymytummy on Instagram for some of the best food photos in Philly. They never miss a new restaurant and have probably been too every restaurant in Philly at least once.. including food trucks.

A+ Social Campaign by A1 “Sauce”

A1 is the steak sauce that our parents ALWAYS had in the cabinet. It was absolutely generational as I remember my parents and grandparents using it but very rarely see someone my own age use it. I’m guessing that their sales saw the same decrease in users as they’ve went through a rebranding process to drop the “steak” from the staple steak sauce.
To do this their internal marketing team hatched a plan entirely surrounded by Facebook’s popular relationship status. Simply put, A1 was going to move from “in a relationship” with steak to “it’s complicated”

So the question, as always in advertising… Did it work?

  • The YouTube video has been viewed over 1.3 million times.
  • One source says that the YouTube video was viewed over 100,000 times in a couple weeks.
  • A.1 posted the video to their Facebook page multiple times, the first receiving 3,161 likes and 779 shares, and the second receiving 3,834 likes and 887 shares.
  • When the video was created, it shows that the A.1 Facebook page had 154,405 likes. At this time – November 19, 2014 – the page has 165,659 likes. Although this might not be a direction result of the campaign, their Facebook presence has certainly increased in just 5 months.

So, I’d say yes!
BONUS VIDEO!

Summer at the Jersey Shore Marketing Stats

This Summer Small Talk Media will be Playing in the Sand!

For the first time since our inception we will be doing business in the Jersey shore markets. We’ve done the research and can see that there’s an immense amount of traffic online that’s been relatively untapped by business owners. See our market research in the infographics below. If you want to discuss digital marketing packages this summer at the shore Contact Us today!

New Jersey Shore Digital Marketing Research 2016

New Jersey Shore Digital Marketing Research 2016


Social Media Marketing Statistics Jersey Shore 2016

Social Media Marketing Statistics Jersey Shore 2016

New Jersey Shore Digital Marketing 2016

You don’t have to just “LIKE” a FB post anymore w/Facebook Emoji Reactions

Thanks to the Global Launch of Facebook Emoji ‘Reactions’…You no longer have to just “LIKE” a post!

The “LIKE” button has finally evolved. Facebook unveiled five animated emojis you can choose from instead of just the standard “LIKE” including Love, HaHa, Wow, Sad & Angry
By popular demand, Facebook is going beyond the ubiquitous thumbs-up button with a new shorthand to express your thoughts and feelings.
Acknowledging that “LIKE” isn’t exactly the right sentiment for every occasion. The new Emoji’s rolled out to Facebook’s nearly 1.6 billion users around the globe Wednesday February 24th.
After more than a year of research, focus groups, surveys & more done by Facebook…You now have more authentic ways to quickly and easily respond to posts, whether they are sad, serious, funny or happy.
Facebook will continue to gather feedback on the feature and could tweak it down the line. While the company doesn’t have plans right now to expand “Reactions” to other Facebook-owned apps like Instagram, the feature could carry over to other apps in the future.

Here’s how to use Facebook Reactions

-Hovering over the like button on your computer allows you to use Facebook reactions on Mac or PC. If you don’t see the option, you will need to wait a little while, but it will be available to all Facebook users shortly.
-Long pressing on the Like button on iPhone or Android will open the Facebook Reactions options on Android and iPhone.
-You can simply press the like button to leave a normal like and there will be fast access to the three most common Facebook reactions.

Pick the one you want & boom..POSTED!

 

Blog References:
USAToday.com
Forbes.com
GottaBeMobile.com

5 ways to drive business with Yelp

Make your Business Awesome on Yelp

For those of you that were at the philadelphia bar and nightlife convention you already heard me talk a little bit about managing your reputation online. Having a good reputation is essential for the growth and prevalence of your business. Anything from bad customer service to negative reviews can lead to an undesirable reputation; this explains the number of companies that access reviews management for agencies. Having a stable and respected reputation will ensure sales and drive your business to outgrow competitors. I mentioned working with Yelp to improve your star rating instead of ignoring it. You may also want to try to conduct an SEO audit on your site if you’re concerned that your search rankings aren’t as strong as you’d like as this is another thing that is affecting your company’s reputation and its discovery. Here’s my list of the 5 things you can start doing today that will immediately help to build your online reputation through Yelp.com.

  1. Claim your Yelp Business page. This can be a bit of a process if your email address isn’t @[businessname].com but it’s simple enough to request a pin number in the mail. Yelp has a separate login for business owners, biz.yelp.com Screen Shot 2014-06-02 at 10.02.43 AM

  2. Once you have your Yelp business page claimed you need to make sure that all of the information about your business is 100% up to date. Yelp will guide you through this process making it simple for you complete all of the necessary content. Click the tab on the left that says “Business Information” to get started. Screen Shot 2014-06-02 at 10.02.55 AM

  3. Respond to your reviews. On the left side of the dashboard you will see a “reviews” tab. Click that and then click “respond privately” to every review that anyone has given you thus far. It’s Yelp, so you’re bound to have a few unfavorable reviews, but please don’t think this is an opportunity to set them straight. Simply ask the person to give you another try and promise that they’ll have a better experience the next time they come in. You’re limited to 5 responses per day.

    Yelp Review

    Yelp Review

  4. Add awesome photos. It’s your establishment, why would you want customer photos to dictate the first impression that consumers receive when visiting your Yelp page. Get some amazing food photos taken in natural light and post them where it says “photos”. And make sure you write something in the caption. This will ensure that you’re given the best possible chance to lure new customers into your establishment.

    Yelp Photos

    Yelp Photos

  5. Last but certainly not least, add a check in offer. This is the one free tool that yelp has that will drive new customers directly through your door. I love giving away a free drink with a purchase.

    Yelp Checkin Offer

    Yelp Checkin Offer

Reputation management is one service that I truly love offering at Small Talk Media. There’s something truly rewarding about taking a client’s Yelp page from 3 stars to 5 knowing the impact that has on his or her business. If you have a business with a great product or service but that isn’t reflected online please reach out to us right away. Yelp is just the beginning of a great online reputation.
Rob Wright Small Talk Media
– Rob

New Website: Cavanaugh’s Riverdeck

We work with the folks at Cavanaugh’s on a daily basis. We build events, manage their social media, design flyers and do just about anything else you can think of. After months of begging the owners, they finally gave in and let us put together a new website. We wanted to make sure the site was mobile friendly, straight to the point booking parties and had social media deeply integrated. While we’re still making a few tweaks here and there what we came up with encompasses everything above with some cool added widgets. Check out the instagram plugin, streaming pictures from customers that tag #cavsriverdeck.
Take a look at the live site HERE and let us know what you think in the comments below.
Cavanaughs Riverdeck Philadelphia Nightclub Social Media Marketing Digital Cavanaughs Riverdeck Philadelphia Nightclub Social Media Marketing Digital Cavanaughs Riverdeck Philadelphia Nightclub Social Media Marketing Digital Cavanaughs Riverdeck Philadelphia Nightclub Social Media Marketing Digital Cavanaughs Riverdeck Philadelphia Nightclub Social Media Marketing Digital

Your Complete Guide to Facebook Apps

Check out a great article featuring the best Facebook apps available. Original article posted by Panorama

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications.

Facebook apps for businessDoing so makes your page significantly more appealing to your audience and improves user experience. You should also look into chances for people to be able to engage with real time messaging, as people love the ability to interact directly with someone online. This usually then translates to more visitors who interact with and share your content, which then appears in their activity streams and is more virally discoverable. Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales.
 
There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Here are 37 of the top Facebook apps on the market, ranging from design and customization to creating engagement with polls to blogging and video integration. Start using some of them to take your Facebook page to the next level!

Facebook application suitesFacebook App Suites

1. Ripe Social

Ripe Social offers 10 apps that increase brand awareness, promote client interaction, drive website traffic, cultivate repeat business, generate sales leads, and ignite viral marketing. Check out the Ripe Social blog.

2. AgoraPlus

AgoraPlus is an all-in-one platform to manage your Facebook page. Its 10 Facebook page applications give you everything you need to attract fans, engage them, and offer exclusive content on your Facebook page, mobile devices, and your own website. Check out the AgoraPlus blog.

3. Heyo

Heyo’s easy-to-use editor and templates enable you to use contests, promotions, and deals to drive traffic, leads, and sales. Drag and drop widgets make it simple to create a custom campaign from scratch without writing a single line of code, giving you complete creative control. Check out the Heyo blog.

4. North Social

North Social offers 19 Facebook applications that allow you to create great pages and fan experiences to increase engagement and promote your brand. Check out the North Social blog.

5. FanAppz

FanAppz gives you everything you need to grow, engage, learn about, and ultimately convert your social audiences into customers and turn good customers into great ones. It’s easy to turn brand assets into high-impact social experiences that leverage your fans’ “amplifier affect” and help you capture emails, likes, interests, and demographics. Check out the FanAppz blog.

Facebook tab apps Facebook Tab Apps

6. Tabfusion

Tabfusion lets you create your own custom Tab with virtually any content. Be sure to check out their numerous apps for photos, videos, blogs, and more.

7. Static HTML

Static HTML makes it easy to create powerful custom iframe tabs.

8. Tabsite

Tabsite helps you build Facebook tabs for deals, sweepstakes, reviews, contests, and more. Check out the Tabsite blog.

9. Contact Tab

Content Tab lets you easily add a tab to show your contact information and business location through Bing or Google Maps.

10. SocialAppsHQ

SocialAppsHQ offers 26 apps that are easy to set up, multilingual, and easy to set up. Check out the SocialAppsHQ blog.

Facebook e-commerce shopping cart appsFacebook E-Commerce Apps

11. LunarMods

LunarMods makes it quick, easy, and secure to embed eCommerce in your Facebook Page.

12. Ecwid

Ecwid is a shopping cart app that seamlessly integrates with your page and can be mirrored on many other sites at the same time. Check out the Ecwid blog.

Facebook posting and scheduling apps Facebook Posting and Scheduling Apps

13. HootSuite

HootSuite simplifies posting and scheduling Facebook updates, adding images, monitoring feeds, and more. Teams can manage complex campaigns – including Profiles, Pages, Events, Groups, and Search. Check out the HootSuite blog.

14. Post Planner

Post Planner schedules posts, helps you find content ideas, and brand your Facebook posts across all of your pages and groups. Check out the Post Planner blog.

15. SocialOomph

SocialOomph enables you to schedule Facebook status and wall updates, group updates, and photo uploads.

16. Status Shuffle

Status Shuffle has the largest collection of Facebook status messages to choose from when you’re stuck for inspiration.

Facebook contest and promotions apps Facebook Contests and Promotions Apps

17. ShortStack

ShortStack has many features to help you get the most from your Facebook pages, including contests, polls, data collection, and analytics. Check out the ShortStack blog.

18. Top Tab

Top Tab makes it easy to create and implement an interactive contest on Facebook.

19. EazyContest

EazyContest creates photo and video contests, custom banners, buttons, CSS, custom menu tabs, custom entry forms, and reveal pages that pop. Check out the EazyContest blog.

20. SnapApp

SnapApp sets up custom branded Facebook competitions that help you improve engagement, increase conversions, and drive sales. Check out the SnapApp blog.

21. Antavo

Antavo enables you to run contests, sweepstakes, and giveaways on Facebook, the Web, and mobile devices. Check out the Antavo blog.

Facebook blog appsFacebook Blog Apps

22. NetworkedBlogs

NetworkedBlogs automatically publishes your blog posts to Facebook, so you get found and generate more traffic.

23. RSS Tab

RSS Tab lets you publish up to five different blogs on your Facebook page.

24. RSS Graffiti

RSS Graffiti automatically publishes your blog RSS feeds on your Facebook Page. Check out the RSS Graffiti blog.

Facebook video appsFacebook Video Apps

25. YouTube for Fan Pages

YouTube for Fan Pages syncs your YouTube channel directly to a custom tab on your Facebook Fan Page so your viewers can spend more time with your brand.

26. Livestream

Livestream for Facebook enables you to add an existing Livestream channel to your Facebook Page and share a live broadcast or from their on-demand library.

Facebook design and customization appsFacebook design and customization appsFacebook Page Design and Customization Apps

27. GroSocial

GroSocial lets you start from scratch or use one of many great-looking professionally-designed templates to create Facebook tabs, timeline covers, and more. Check out the GroSocial blog.

28. SOCI

SOCI brings your Facebook page to life with branded business pages. You can craft custom timeline cover images with in-line editing, host micro websites on Facebook, and more.

29. PageModo

PageModo helps you set up a professional Facebook page for your business or organization. Customize your page with a stunning cover photo, custom welcome tab, and more in just a few minutes. Check out the PageModo blog.

Facebook fan and friend appsFacebook Fan and Friend Apps

30. SelectrMe

SelectrMe manages your your Facebook fans and friend lists.

31. Fan of the Week

Fan of the Week enables fans to apply to become “fan of the week”. Other fans can then peer-to-peer vote for who should be selected – you can choose the winner manually or let the raw votes decide.

32. LiveChat

LiveChat helps you actively engage your Facebook fans and provide them with friendly customer support. Check out the LiveChat blog.

33. ooVoo

ooVoo facilitates video chats with up to 12 people on Facebook. You can also send video messages and record videos for your YouTube channel.

Facebook survey and poll apps Facebook Survey and Poll Apps

34. Polldaddy

Polldaddy easily creates surveys, polls, quizzes, and rating systems. Check out the Polldaddy blog.

35. Poll

Poll creates polls for your Facebook pages and improves fan engagement.

36. Polls for Facebook

Polls for Facebook sets up polls that are multiple choice or composed of freeform questions. Check out the Polls for Facebook blog.

37. Cupli

Cupli creates standard polls and surveys, and also has functionality for private interviews and different question formats . You can target by age, gender, marital status, and education, and sort respondents into groups.
Read more: https://www.pamorama.net/2013/11/11/37-best-facebook-page-apps-marketing/#ixzz31hFufFTq

A few things you didn’t know about Google Drive

This is a great article originally from Mashable. Easily one of my favorite sites.
Google Drive is here to make your life easy, but we’re here to make it even easier.
The multifaceted feature that allows you to create documents, photos, spreadsheets, drawings and more has boundless abilities. However, with Drive’s constant updates and added hacks, we’re only scratching the surface of what it can really do. You can learn how to improve your workflow with Google Drive, I bet you didn’t know that!

Here are eight tip and tricks to maximize your Google usage.

  • Googlepuppy

    1. Crop photos

    There are several kinds of photo cropping options in Google Drive. Aside from the typical square or rectangle, you can also crop your pics into different shapes, such as hearts and smiley faces.
    Open an image, then click on it and select the Crop icon in the toolbar to mess around with the feature.
    IMAGE: GOOGLE
  • 2. Experiment with add-ons

    For documents and spreadsheets, try out one of the many available add-ons. They include EasyBib (which creates a quick bibliography), Twitter curator (which lets you search and save tweets to your doc) or Translate (which translates text into other languages).
    You can find add-ons in the toolbar when you open a doc or spreadsheet.
    VIDEO: YOUTUBE, GOOGLE
  • Drive-activity

    3. Check out your Drive activity

    Want to track all of the changes you or someone else has made to your Drive? Open Drive and click on the small “i” icon in the righthand corner. All of your activity will pop up.
    IMAGE: GOOGLE
  • Testing

    4. Look at your revision history

    Speaking of activity, here’s a tip that’s hiding in plain sight. You can see up to 100 revisions made on any of your documents by clicking “File” and “See revision history.”
    IMAGE: GOOGLE
  • 5. Use spreadsheets offline

    If you’re a spreadsheet fanatic, this feature is going to change your life. It received a number of upgrades last December, such as new functions like averageif (which gives you the average of specified cells), and unlimited cells, formulas and columns.
    You can also use it without an Internet connection. Any spreadsheet you edit while you’re offline will simply update once you’re connected to the web.
    VIDEO: YOUTUBE, GOOGLE
  • Shortcut

    6. Shortcut to keyboard shortcuts

    There are loads of keyboard shortcuts that I use all the time to make life easier. For example, “CTRL-Shift-T” to bring back a tab you accidentally close or “F11” to view your program in full screen mode. Want to know all the keyboard shortcuts for super fast access to everything? Hit “shift” and “?” and Drive will pull up a list of all keyboard shortcuts – a shortcut for your shortcuts.
    IMAGE: GOOGLE
  • 7. Customize who sees what

    If you’re sharing something on Drive with someone else, you can customize the settings for what type of access each person gets. For example, you can allow or forbid someone from making comments or edits.
    VIDEO: YOUTUBE, GOOGLE HELP
  • Attachments

    8. Make your email life easier

    Gmail limits the size of email attachments to 25MB, but you can bypass that by sending an attachment via your Drive. When you compose an email, click on the small Drive icon, and from there pick what you want to add.
    When someone sends you any attachment via email, you can save it straight to your Drive. Hover over the attachment and you’ll see the Drive icon. Click on it and place it where you like.