Designing for Success: How Effective Web Design Can Amplify Your Online Presence

In the digital age we live in, having a strong online presence is not just a nice-to-have, it’s a necessity. Whether you’re a small business owner, a blogger, or a CEO of a multinational corporation, your virtual storefront—your website—can make or break your success. 

A well-designed website can set you apart from your competitors, attract more visitors, and convert them into customers. But what exactly does “well-designed” mean? And how can you ensure your website is not just aesthetically pleasing, but also functional, user-friendly, and search engine optimized?

Let’s get started on this journey to mastering the art and science of web design, and take your online presence to new heights.

Captivating Visual Design: Crafting an Aesthetic that Aligns with Your Brand

An essential element of effective web design is creating a captivating visual aesthetic that reflects your brand’s identity and values. To develop a visually appealing website:

1. Choose a cohesive color scheme: Select a palette of colors that aligns with your brand’s visual identity and creates a sense of harmony and balance throughout your site.

2. Use high-quality and relevant images: Opt for visually striking images that complement your content, showcase your products or services, and evoke the right emotions in your site visitors.

3. Employ typography intentionally: Select fonts that are both legible and visually pleasing, and use various font styles, sizes, and weight strategically to create a hierarchy and guide the reader’s eye.

4. Ensure a clean and organized layout: Arrange elements in a structured, uncluttered manner to improve readability and create a pleasant browsing experience.

By carefully crafting your website’s visual design, you will create an engaging digital environment that invites your audience to explore and spend more time on your site, enhancing the likelihood of converting them into customers.

Intuitive User Interface (UI): Guiding Your Visitors Seamlessly through Your Site

A user-friendly interface is another critical component of successful web design. An intuitive UI enables visitors to navigate your site effortlessly, quickly locating the information they seek and ultimately deciding to make a purchase or contact your business. Consider the following tips for creating a user-friendly interface:

1. Develop a clear and logical navigation: Organize your site content into easily accessible categories and create a consistent navigation menu, simplifying the user’s journey through your site.

2. Incorporate visual cues and prompts: Use visual elements such as buttons, icons, or arrows to guide users through your site and highlight key actions or content.

3. Maintain consistency throughout your site: Use consistent color schemes, fonts, and element positioning across all pages, creating a sense of familiarity and ease of use for your visitors.

4. Optimize your site for mobile and touch devices: Ensure your website is fully responsive and functional across all screen sizes, providing a seamless experience regardless of the device used.

By prioritizing user interface and navigation, your website will become a platform that visitors enjoy browsing, leading to increased engagement and a higher likelihood of conversion.

Compelling User Experience (UX): Ensuring a Memorable and Enjoyable Visit

User experience (UX) refers to the overall experience a visitor has while interacting with your site, encompassing elements such as design, usability, and content. To create an engaging and memorable UX:

1. Prioritize loading speed: Optimize your site’s loading time to minimize bounce rates and provide a seamless browsing experience for your users.

2. Make content easily digestible: Use short paragraphs, subheadings, bullet points, and visual aids to organize and break up your content, making it easily scannable and engaging.

3. Showcase your value proposition prominently: Clearly communicate the unique benefits of your products or services to your audience, entice them to explore further and encourage them to take action.

4. Personalize the user experience: Utilize tools and strategies to create a customized experience for your visitors, such as tailored content recommendations or targeted promotional offers.

By providing an exceptional user experience, you’ll make a lasting impression on your site visitors, increasing the chances that they will return to your site and become loyal customers.

Search Engine Optimization (SEO): Maximizing Your Site’s Visibility and Exposure

Search engine optimization (SEO) is a crucial aspect of web design that greatly impacts your site’s visibility in search engine results, driving organic traffic and growth. Optimize your website’s SEO by:

1. Conducting keyword research: Identify relevant high-traffic keywords to target throughout your site’s content, meta tags, and URLs.

2. Crafting quality content: Create informative, unique, and engaging content that addresses your audience’s needs and aligns with your target keywords.

3. Optimizing your site’s structure: Implement a search-engine-friendly site architecture that makes it easy for search engine bots to crawl, index, and rank your site.

4. Acquiring high-quality backlinks: Earn links from authoritative sources to improve your site’s credibility and ranking potential.

By focusing on SEO, you’ll improve your website’s visibility in search engine results, attracting more potential customers and driving growth for your business.

Stand Out Online: The Impact of Web Design on Your Digital Footprint

Incorporate captivating visual design, intuitive user interface, compelling user experience, and strategic search engine optimization to create a superior online presence essential for business success in today’s digital landscape. By understanding and implementing these critical aspects of effective web design, your website will attract and retain customers, setting the stage for your digital marketing achievements.

Invest in a meticulously designed website that engages your audience and propels your business forward with the help of Small Talk. With a commitment to quality design and user experience, your website will become a powerful asset in your digital marketing arsenal, contributing to your brand’s visibility, credibility, and ultimately, your bottom line. Get in touch with our digital marketing agency in New Jersey today!

Mastering Local SEO: Boost Your Business Visibility and Drive Local Traffic

As a Digital Marketing Agency in Philadelphia with expertise in Social Media Strategy, Web Design, Mass Email, SEO, SEM, and Facebook Ads, we understand the importance of Local SEO in helping businesses get found by nearby customers. For businesses of all sizes, targeting a local audience is crucial to increasing visibility, driving foot traffic, and, ultimately, growing revenue. By mastering Local SEO, businesses can leverage search engine results to target customers searching for relevant products or services within their geographic area. In this comprehensive guide, we will delve into the essential strategies and best practices required for effective Local SEO, empowering your business to stand out in your local market.

Local SEO is a specialized branch of search engine optimization focused on optimizing your online presence to attract local customers. By targeting location-based keywords, optimizing your Google Business Profile profile, and ensuring a consistent presence in online directories, businesses can dramatically improve their online visibility, making it easier for potential customers to find them. A successful Local SEO strategy combines technical knowledge, on-page optimization, and content marketing to create a powerful online presence that drives local business growth.

In this article, we will explore the most effective Local SEO strategies, providing actionable insights on optimizing your online presence to dominate the local search results. By implementing these key strategies, you’ll be well-equipped to rise to the top of local search results, capture the attention of potential customers, and fuel your business’s growth in your local market.

Optimizing Your Google Business Profile Profile

Optimizing your Google Business Profile profile is critical to effective Local SEO. A well-managed GMB profile will help you appear in local search results and Google Maps, providing potential customers with essential information, such as your business’s address, hours of operation, and contact details. To optimize your GMB profile:

  • Claim and verify your business listing, ensuring all information is accurate, up-to-date, and consistent with your website and other online listings.
  • Add a detailed business description highlighting your products or services, incorporating relevant local keywords to improve search visibility.
  • Upload high-quality images of your business, showcasing your offerings, store location, and team members to create an engaging visual experience for users.
  • Regularly post updates on your GMB profile, such as announcements, events, or promotions, to keep your audience informed and engaged.

By optimizing your Google Business Profile profile, you’ll create a more robust online presence, helping your business stand out in local search results and attract potential customers.

Leveraging Local Keywords and On-Page SEO

Targeting local keywords is essential in improving your website’s visibility for location-specific searches. By incorporating geographically relevant terms throughout your website, you’ll signal to search engines that your content and services are relevant to local search queries. To effectively leverage local keywords and on-page SEO:

  • Conduct thorough keyword research with a local focus, using tools like Google Keyword Planner or Moz’s Keyword Explorer to identify popular terms within your target market.
  • Incorporate these local keywords naturally within your website content, titles, meta descriptions, and URLs, always prioritizing readability and user experience.
  • Create dedicated location pages for each of your business’s physical locations or service areas, ensuring each page is unique, informative, and optimized for local search.

Implementing local keywords and on-page SEO will increase your website’s relevance to local search queries, ultimately driving higher search rankings and targeted traffic to your business.

Building Citations and Ensuring Consistent NAP Information

Citations, or mentions of your business’s Name, Address, and Phone number (NAP) across the web, are crucial in improving your Local SEO. Consistent and accurate NAP information helps search engines like Google understand your business’s location, ensuring you appear in relevant local search results. To build citations and maintain consistent NAP information:

  • Identify and claim your business listings on popular online directories, such as Yelp, Bing Places, or Foursquare, and ensure your NAP information is accurate and consistent across all platforms.
  • Regularly audit your online citations to identify any discrepancies, duplicates, or outdated information that could harm your search rankings.
  • Pursue opportunities for additional citations by acquiring local links and mentions from reputable sources, such as local news websites, business associations, or community event listings.

By building citations and maintaining consistent NAP information, you’ll strengthen your online presence, increase your business’s credibility, and improve your chances of ranking higher in local search results.

Encouraging and Managing Customer Reviews

Customer reviews are a powerful tool in bolstering your online reputation and enhancing your Local SEO. Positive reviews generate trust and credibility with your audience, while the volume and recency of reviews signal to search engines your business’s relevance and quality. To effectively encourage and manage customer reviews:

  • Actively ask your satisfied customers to leave reviews on platforms like Google, Yelp, or Facebook, either in-person, through email requests, or utilizing signage within your business.
  • Respond to both positive and negative reviews, demonstrating your commitment to customer service and acknowledging the feedback provided.
  • Monitor and manage your reviews across multiple platforms, using a review management tool to streamline the process and identify areas for improvement.

By prioritizing customer reviews, you’ll foster trust with potential clients, increase your online visibility, and ultimately achieve higher Local SEO rankings.

Creating Localized, Value-Driven Content

Developing localized, value-driven content is an excellent way to engage your target audience, improve your search visibility, and differentiate your business from competitors. Creating content that addresses local concerns, events, or news will appeal to both search engines and your local audience. To create engaging, locally-focused content:

  • Develop a content strategy incorporating local themes, trends, or news relevant to your industry, generating ideas based on your community’s interests and needs.
  • Utilize various formats, such as blog posts, social media updates, videos, or infographics, to cater to diverse audience preferences and improve your reach.
  • Publish your content regularly, ensuring consistency and relevancy, and share through social platforms and email marketing to maximize exposure.

By consistently producing and sharing valuable, localized content, you’ll establish your business as an authority within your local market, attract targeted traffic, and drive higher search engine rankings.

Conclusion

Mastering Local SEO is essential for any business looking to boost online visibility and attract local customers. By optimizing your Google Business Profile profile, leveraging local keywords, ensuring consistent NAP information, managing customer reviews, and creating engaging localized content, you can propel your business ahead of the competition and dominate the local search landscape.

Take charge of your online presence and transform your business’s growth prospects with Small Talk’s Local SEO strategies, securing your spot at the top of local search results and drawing in more customers from your target market. Get in touch with us today to get started.

Boost Your Email Marketing ROI: Best Practices to Optimize Performance

In today’s fast-paced digital world, businesses must constantly adapt and evolve their marketing strategies to stay competitive and reach their target audience. As a Philadelphia-based Digital Marketing Agency specializing in Social Media Strategy, Web Design, Mass Email, SEO, SEM, and Facebook Ads, we understand the immense potential of a well-executed email marketing campaign in driving growth and success.

When done right, email marketing can deliver impressive ROI, build brand loyalty, and foster long-term relationships with your customers. In this comprehensive guide, we’ll unearth the best practices to optimize your email marketing performance and unlock the full potential of this powerful marketing channel.

Email marketing is an essential digital marketing tool that allows businesses to communicate directly with their target audience, delivering promotional messages, informative content, and personalized offers straight to their inboxes. To maximize your email marketing ROI, it’s crucial to devise a strategic plan that defines your goals, hones in on your target audience, prioritizes deliverability and user experience, and emphasizes continuous optimization.

By implementing these best practices, you’ll pave the way for a more effective email marketing strategy that captivates your audience, drives conversions, and boosts your bottom line.

Building and Segmenting Your Email List for Personalization

One of the most critical aspects of a successful email marketing strategy is building a quality email list and segmenting it for personalized outreach. Personalization ensures more relevant, engaging, and targeted emails, ultimately driving higher conversion rates. To build and segment your email list effectively:

  • Encourage website visitors to sign up for your newsletter using engaging opt-in forms that highlight the benefits of subscribing.
  • Allow subscribers to select their preferences, such as content topics or frequency, during the sign-up process to tailor emails to their interests.
  • Regularly review and update your list, removing inactive subscribers and ensuring accurate contact information.
  • Segment your email list based on attributes such as demographics, location, purchasing behavior, or content preferences to create an effective personalized outreach strategy.

By building a solid email list and segmenting it for personalization, you can maximize your campaign’s relevancy, deliverability, and engagement.

Crafting Compelling Subject Lines and Preheader Text

The subject line and preheader text of your emails are often the first things a recipient sees and can significantly influence whether they choose to open your message or not. Crafting compelling subject lines and preheader text can help increase your open rates and drive engagement. To create irresistible subject lines and preheader texts:

  • Keep it concise and to the point, ensuring that readers can quickly grasp the value of your email content.
  • Create a sense of urgency, curiosity, or excitement with action verbs, enticing offers, or provocative questions.
  • Personalize your subject lines with the recipient’s name or other relevant details to make them feel more connected.
  • Test different subject lines and preheader texts to determine which variations resonate most with your audience, utilizing A/B testing techniques.

By optimizing your subject lines and preheader texts, you can significantly impact your email open rates and enhance overall campaign performance.

Optimizing Your Email Content and Design for Maximum Impact

The content and design of your emails play a crucial role in retaining your subscribers’ attention and driving them to take action. To optimize your email content and design for maximum impact:

  • Craft engaging, concise, and valuable content that addresses your audience’s pain points, needs, and preferences.
  • Incorporate strong calls-to-action (CTAs) throughout your email, clearly guiding subscribers toward their next steps.
  • Implement a responsive email design that renders appropriately across various devices and screen sizes, ensuring a seamless user experience.
  • Utilize visual elements such as images, infographics, or videos to enhance your message and increase reader engagement.

By focusing on optimized email content and design, you can provide a superior user experience, increase engagement, and drive higher conversion rates.

Harnessing the Power of Marketing Automation and Email Drip Campaigns

Marketing automation tools can significantly enhance and streamline your email marketing efforts, allowing you to nurture leads, increase efficiency, and drive better results. Email drip campaigns, a series of automated, pre-scheduled emails triggered by specific user actions or criteria, enable you to stay connected with your audience while minimizing manual effort. To harness the power of marketing automation and email drip campaigns:

  • Automate essential email processes, such as welcome emails, abandoned cart reminders, or post-purchase follow-ups, to ensure timely and consistent engagement.
  • Create targeted, personalized drip campaigns that cater to your audience’s content preferences, purchase history, or engagement levels, fostering deeper connections.
  • Utilize email analytics to monitor your drip campaign performance, identifying areas for improvement and implementing refinements as needed.
  • Integrate your marketing automation platform with complementary tools, such as CRM or e-commerce systems, to leverage the full potential of your email marketing strategy.

By implementing marketing automation and email drip campaigns, you can efficiently nurture leads, enhance personalization, and ultimately increase your email marketing ROI.

Analyzing and Optimizing Your Email Campaign Performance

Continuously analyzing and optimizing your email campaigns is key to achieving long-term success. By monitoring essential email marketing metrics, tracking performance trends, and identifying areas for improvement, you can guide your email strategy to drive optimal outcomes. To analyze and optimize your email campaign performance:

  • Regularly review crucial email marketing metrics, like open rates, click-through rates, conversion rates, and unsubscribe rates, to gauge your campaign’s effectiveness.
  • Conduct A/B testing on various email elements such as subject lines, CTAs, layout, or content to determine which variations yield the highest engagement rates.
  • Identify trends and patterns in your email performance, using those insights to inform and refine your future campaigns.
  • Continuously iterate on your email marketing strategy, staying agile and responsive to the needs of your audience and the ever-changing digital landscape.

By committing to an iterative analysis and optimization process, you can encourage a growth-driven mindset that fosters continuous learning, improvement, and measurable results.

Conclusion

Elevating your email marketing performance and achieving impressive ROI lies in employing a well-rounded strategy, grounded in best practices, constant optimization, and a deep understanding of your audience’s needs. 

By following the actionable insights and tips presented in this guide—building and segmenting your email list, crafting compelling subject lines, optimizing email content and design, harnessing marketing automation, and analyzing performance—you can transform your email marketing strategy, strengthen customer relationships, and propel your business to greater heights! 

Ready to boost your email marketing ROI? Look no further than Small Talk! Our expert team can provide you with the best practices and strategies needed to optimize your email marketing performance and get the results you desire. Contact us today to schedule a consultation and start seeing the benefits of our proven methods. Let Small Talk take your business to the next level.

Embrace Winter Magic At Newtown Square Ice Rink – Your Ultimate Guide To Seasonal Delight

The Award-Winning Ice Rink Returns to Newtown Square for the 2023-2024 Season with the Addition of an Outdoor Beer Park and a Portion of Proceeds Benefiting Our Local Veterans 

Embracing the spirit of winter, Flight On Ice is thrilled to announce its return to Newtown Square, PA, on November 24th for the 2023-2024 season, bringing back their award-winning Ice Skating Rink. This family-friendly concept has captured the hearts of Delco residents for three consecutive years. This season, Flight On Ice is teaming up with Tired Hands Brewery to introduce the addition of their outdoor Winter Beer Park. A portion of proceeds will be dedicated to supporting our local veterans again through the Delaware County Veterans Memorial Association. 

Steve Byrne, Executive Director of Visit Delco urges other businesses to support, stating “We are thrilled to see valued partners like Flight on Ice, Tired Hands, and the DCVMA come together to offer our community a truly special winter attraction. Over the past two winters, we have seen the Flight On Ice Rink bring consumers into the county and boost our tourism 

economy. With the addition of the Tired Hands Winter Beer Park this year, we expect an even greater impact. When local businesses align to increase visitation and consumer spending in Delaware County, we’re all for it and happy to assist!” 

Newtown Square Ice Rink

Flight offers customizable sponsorship packages to fit your budget and needs. If you are interested in supporting our local veterans while gaining the benefits of advertising your brand to thousands of visitors on-site and millions more digitally, email us today at info@flight-entertainment.com to learn more, as inventory is selling out fast. 

The Energy Transfer Veterans Memorial Rink is located at 4901 West Chester Pike, next to the Shoppes at Marville, where the Starbucks and Bonefish Grill are. Flight on Ice’s Newtown Square Rink debuted in 2021 and has quickly become a beloved fixture in the community. The rink has delighted thousands of visitors in just two short years, garnering accolades such as “Best of Delco 2022 & 2023 Fun Day Family Outing,” as voted on by readers of the Delaware County Daily Times.

This year, with the expansion of the newly landscaped Beer Park, the Flight On Ice and Tired Hands teams are collaborating to create an even more captivating winter wonderland. Patrons can look forward to an array of family-friendly fun, including a weekly makers market with rotating food trucks, a kids zone with moon bounces from One Stop Party Shopspacious heated tents for comfort, a large LED TV Display to watch an Eagles game or a movie, cozy fire pits to enjoy your S’mores, open-air gazebos, and much more. You can also expect a selection of food & refreshments covering all the basics, including hot dogs, nachos, pretzels, popcorn, candy, coffee, hot chocolate, and, of course, a killer bar menu with beer, wine, and spirits, served by the team at Tired Hands. 

Jon Schaffer, President of Flight Entertainment, shared his enthusiasm about the collaboration, stating, “We are excited to announce that Tired Hands Brewing Company will keep their already popular outdoor Beer Park open through our skating season. We are always looking for ways to enhance our guest experience, and we are thrilled that Tired Hands has agreed to join us this season.” 

Jean Broillet IV, Owner of Tired Hands, echoes Schaffer’s sentiment, “We are absolutely blown away by how the local community has embraced our Beer Park since we opened this past Spring, and we are excited to keep it going through the winter with our friends at Flight. The footprint will change a bit, but the same killer beer menu and great vibe will continue, with plans for some fun holiday-themed additions”. 

Flight is known for its level events and will release their full schedule soon, but keep an eye out for the annual Tree Lighting, an Eagles Autism Skate, Santa on a Firetruck & Santa on Ice Days, Silent Headphone Skate Parties, Holiday Movie Nights, a Country Christmas date with Audra McLaughlin, a Delco Christmas Party with DJ Jay Roy and a Kids Noon Years Eve Party on December 31st, just to name a few. Make sure you check our official events calendar at flightonice.com. 

In the spirit of giving back, a portion of proceeds generated during this season will be donated to support the Delaware County Veterans Memorial Association. To date, Flight on Ice, with the help of Energy Transfer and its various sponsors, has raised over $55,000 for the DCVMA, supporting local veterans and the Memorial Site located just a few short blocks from the rink. 

“We are committed to carrying out the DCVMA’s mission of educating and inspiring our youth on the liberties made affordable to us by those who served this great country,” said Schaffer. “This season, we will roll out new fundraising programs, including a DCVMA IPA from Tired Hands, to help achieve our goals.”

Mark your calendars as the Energy Transfer Veterans Memorial Rink and the Tired Hands Beer Park open to the public on Black Friday, November 24th 2023, and runs through February 25th 2024. 

For those looking to make the most of their experience, SEASON PASSES are available now for the entire 2023/24 season.

Single-day session tickets for any of the open public skating dates listed below will be on sale by November 1st by clicking on flightonice.com. 

Grand Opening Weekend November 24th – 26th 

Nov 24th, 4-9 pm; Nov 25th, 12-9 pm & Nov 26th, 12-6 pm. 

November 30th – December 17th 

Mondays – Wednesdays Closed (Open for Private Events Only) 

Thursdays 4-8 pm 

Fridays 4-9 pm 

Saturdays 12-9 pm 

Sundays 12-6 pm 

Special December Holiday Hours 

Dec 18th – Dec 21st 4-8 pm 

Dec 22nd, 12-9pm, Dec 23rd, 10 am-9 pm, Dec 24th 10am-6pm & Dec 25th Closed Dec 26th – Dec 30th 12-9pm, Dec 31st 11-8 pm, Jan 1st 12-8pm & Jan 2nd 4-8 pm 

January 3rd – February 25th 

Mondays – Thursdays Closed (Open for Private Events Only) 

Fridays 4-8 pm 

Saturdays 12-8 pm 

Sundays 12-6 pm 

Jan 15th, 12-6pm (MLK Day) & Feb 19th, 12-6pm (Pres Day) 

Private rink rentals have become wildly popular for group skates, birthdays, fundraisers, and corporate events. Flight accepts bookings for up to 250 guests for Mondays through Thursdays and some limited weekend hours, offering private ice time with skate rentals, heated tents, food & beverage packages, s’mores kits, photo booths, moon bounces, DJs, and more. 

About Flight Entertainment and Flight On Ice: 

Newtown Square Ice Rink

Flight On Ice, a subsidiary of Flight Entertainment, takes its place as an affiliate brand of Greater Philadelphia’s Schaffer Sound Productions Inc., a thriving business since 1977. Having built eleven seasonal ice skating rink locations across Pennsylvania, New Jersey, and New York in three short years, Flight On Ice continues to bring joy and winter magic to the communities they service.  Follow us on FacebookInstagramTikTok and X (Twitter)

About Tired Hands Brewery: 

Tired Hands Brewing Company, now entering its 12th year of successful operations, boasts six Philadelphia area locations, including the already existing Beer Park in 

Newtown Square, PA. Passionate about innovation and crafting uniquely American ales and Belgian-inspired Saisons with bold, one-of-a-kind flavors, Tired Hands uses fresh ingredients from local suppliers who prioritize quality. For more information, please visit tiredhands.com. 

About DCVMA (Delaware County Veterans Memorial Association): 

The Delaware County Veterans Memorial is an open-air testament to our nation’s military history and active service members. Open year-round and free to the public, it offers visitors a chance to learn, honor, and reflect on American Wars and Conflicts from the War of 1812 to the Wars of the Middle East. For more information about the Memorial and DCVMA, please visit www.delcoveteransmemorial.com. 

Fast Track your Covid-19 Relief Loan

If you’ve been calling around to banks to apply for the PPP loan you’ve been having the same problem I’m having. They’re telling you that they already have a pile of loan applications waiting or they just aren’t picking up the phone. We all know that the next round of small business funding is coming out any day. If you haven’t gotten an application in you need to do so TODAY!
This weekend I finally found somebody that can put my loan application through! It’s a local Lendio agent.
If you want the DIY version fill out the application HERE. If you want someone to walk you through it contact me and I’ll connect you directly with the agent. I’ll make sure you talk to a real person today!
Don’t wait for your bank to get around to calling you back as these funds are projected to quickly run out again by Tuesday or Wednesday. Take 10 to 15 minutes to do this as we could have your SBA PLP reservation number under 24 hours to lock in your funding. Share this link so people can get the help they need for their businesses and employees.

Zenreach vs Yelp, Which Wifi Platform is Best for Restaurants

Our Philadelphia digital marketing agency has been using Wifi to drive customers back to local restaurants for over 8 years. At this point it’s an essential part of any restaurant’s marketing mix. This article will show my views on Zenreach and Yelp Wifi.
How do wifi loyalty programs work? There’s a LOT of new features that some of these companies offer but in their most simple form they all work like this:

  1. A customer comes into your restaurant
  2. A little prompt comes up on their phone to connect to wifi
  3. They click on the network with your restaurant name and generally the word “free”in it. For example ApplebeesFREEwifi
  4. They enter their name, email, birthday or connect through Facebook.
  5. You now have that persons email in a database that you can use to market to them.

Zenreach has become by far the most popular for restaurants. Starting under the name Wifast the company quickly proved that they would be able to drive repeat customers using wifi access as a marketing tool. They employed a heavy social media re-marketing advertising campaign paired with a large sales department to try and hit every restaurant owner in the country with constant ads and sales conversions. It worked! Now about 10 years later their platform as grossly expanded into a feature packed fully automated re-marketing tool. However the price has also increased significantly which has lead me to seek other options for my restaurant customers that don’t want another $400/month bill.
This is where I discovered the various alternatives that have now popped up around the market. The one that I’ve come to like the most is actually Yelp Wifi. It’s cheap starting at only $50 per month and slimmed down on the features, which makes it easy to operate. Yes, most restaurant owners loath Yelp which has made it hard for me to even mention to some owners however I still feel like it’s a great option and absolutely worth looking into.
I’ll be testing a few more newer options over the next few weeks, please keep checking back for updates.
 
Yelp vs Zenreach side by side comparison
 
 

Zenreach features infographic:

Fun Videos from Small Talk Media

It can’t be all work and no play all of the time. Here’s a few videos that we put together for some of the fun events that we’ve been apart of.


8 Philadelphia Social Sites to Follow for Upcoming Events, News and Inside Info

Philly is a city you can spend your entire life in and never run out of things to do, but finding those things to do can present its own challenge. To make the challenge a little easier, we’ve compiled a list of the top social media movers in Philly. These accounts and websites were chosen because they’re always up to date, on top of things, and in the know – in other words, exactly where you want to be. To make it onto this list yourself you’re going to need to up your instagram followers so that you have a bigger platform and influencing potential, and be able to offer fresh ideas on what to do and see in the city. If you try to build up this following through plenty of content but don’t seem to be getting anywhere, it’s always worth trying one of these instagram bots from this list (https://increditools.com/best-instagram-bots/) by Increditools.

Uwishunu

Uwishunu is a breath of fresh air in the “what to do that I haven’t already done” world and the perfect digital destination for tourists and locals alike. Not only do they stay on top of the latest events, they provide cut-to-the-chase information without superfluous details. Whether you’re looking for the most popular eateries or a comprehensive list of free activities in Philadelphia, Uwishunu has you covered.

Philly Foodies

Philly Foodies is an Instagram account that could add a few thousand calories to your life, and that’s a beautiful thing. Their Instagram features gorgeous food photography and the kind of variety you’d normally have to visit a buffet to see (if that buffet was high class and fried, gooey goodness). Following their Instagram will land you instant eye candy and local restaurant recommendations all at once.

Philly Mag

For the latest city news, deals, and Philadelphia-exclusive lifestyle updates, be sure to check out the ubiquitous Philly Mag. This local magazine does more than cover the latest events – they also host a few of them, ranging from foodie-centric happenings to wine festivals to architectural showcases.

Small Talk Media

What’s better than an Instagram account with mouthwatering food photography? One that has surprise appearances from an adorable dog. Small Talk Media brings viewers positively scrumptious photos of Philly’s best-though not always best known-food. On top of offering amazing food, they also keep their followers up to date on the latest events hosted by their diverse cadre of clients. Glue yourself to this Instagram account to have delicious photography and events beamed directly to your feed.

Philly Chit Chat

If you want to follow the latest Philly happenings, Philly Chit Chat is the site to watch. Owner, writer, photographer, and all-around Renaissance man, Hugh E Dillion keeps his followers abreast of all the latest events and scenes in Philadelphia. Whether you go for the fashion, the events, or the photography, one thing is for sure: you’ll never want for Philly news in Dillon’s company.

Philly Voice

Like the city itself, Philly Voice offers viewers a little bit of everything: national news, Philly news, events, wellness information, sports, and so much more. For keeping up to date with the coolest events, niche or mainstream, be sure to follow this social media mover and prepare to stay busy.

Michael Klein

The voice of the people, Michael Klein has been covering the Philadelphia restaurant scene for over a decade. As a writer for Philly.com, (the single largest publication in Philadelphia) he always has the inside scoop on what’s coming next, who’s closing and what restaurant family is having internal beef. Follow on Instagram @phillyinsider

Phil My Tummy

While they do have a great blog, you want to make sure you’re following @phillymytummy on Instagram for some of the best food photos in Philly. They never miss a new restaurant and have probably been too every restaurant in Philly at least once.. including food trucks.

Fall Internships NOW Available at Small Talk Media

Philadelphia’s #1 Social Media Marketing agency is now seeking interns for the fall.

Do you love to work hard and play hard? Do you despise working at an internship where you have to sit in a cubicle all day and make copies for a boss that probably doesn’t even remember your name? If you love the nightlife, want to grow your network and don’t mind being on Facebook and Twitter all day, then we have the Internship for you!
With 20+ full time clients in the Philadelphia area, Small Talk Media has poised itself as one of the top digital marketing firms in the city. With our owner’s background being deeply enriched in the Philadelphia nightlife scene, Small Talk’s client base is generally comprised of bars, restaurants and nightclubs. Some of these clients include; The Cavanaugh’s Restaurant Group, JD McGillicuddy’s, Tashan, Tiffin and Lucha Cartel. A more detailed list of current clients can be found on Smalltalkmedia.com.
Our company is growing every day and we need to find people who are hungry and motivated to grow with our young startup.
This is an unpaid internship. However, in exchange for your hard work and dedication, we can offer you real work experience, professional skill building, networking opportunities, field experience, and personal growth.
Internship Responsibilities Include:
-Being consistently creative. This is our niche
-Meeting with venue owners, general managers and marketing directors
-Building & maintaining client social networks
-Working on-ground promotions 

-Assisting in creating copy for promotional items such as flyers, event listings, newsletters, 
dedicated emails, event signage & more 

-Staying current on new Social Network & Online Marketing tools, trades, & publications 

-Keeping customer websites up to date 

Requirements: 

-Excellent persuasive writing skills 

-An outgoing & energetic personality is essential 

quirements:
-Must be willing to work nights and weekends
-Must be willing to commit to daytime office hours
-Ability to see a project through from start to finish
-Must have an understanding of online social networks and an active profile
-Ability to network & maintain relationships
-Basic knowledge of Microsoft Office, Word, Excel, WordPress, Adobe Photoshop and Illustrator
-Reliable Transportation (public or private)

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