Front Street Cafe Opening in Fishtown| Press Release

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Front Street Café plans to nourish, sustain Fishtown community

Philadelphia, PA –The Front Street Café, a vibrant new eatery opening on the corner of Thompson and Front streets, is the latest on a growing list of restaurants revitalizing the community of Philadelphia. There are so many new places to eat and drink in Philadelphia, such as different cafes and even some bakery options in the area. Places like The Front Street Café are just one of the many new franchises opening their doors up to the public.
Drawing inspiration from the unique character of the neighborhood, the creators of the Front Street Café aspire to do more than serve great food. From its inception, the restaurant has been designed to nourish this growing community, satisfying both body and spirit from sun up to lights out.
Long-time Fishtown resident Nicole Barclay, was driven by a strong sense of place and purpose to create a restaurant built around fresh, sustainable ingredients, with ample choices for people who have dietary preferences for health or lifestyle reasons. If you’re inspired by Nicole’s passion to start a coffee business, there’s no reason you couldn’t look at beginning your own. Often, starting a coffee shop can be difficult. This is usually because it’s not that easy to get customers coming to your business instead of some of the bigger coffee companies. However, there’s always the route of franchise opportunities instead of marketing a brand new coffee business. One of the best tips for opening a coffee shop is to ensure that potential customers can see inside the store. This can be done by installing Storefront doors to your shop, helping customers to decide whether or not to enter your cafe. This should help business as customers will want to sit inside a bright coffee shop, not a dark one. Those big windows and doors can usually be seen in most coffee shops, so they must help attract customers!
Nicole’s USP for this coffee shop is that the juice bar and coffee shop will open early to serve morning commuters, offering freshly made juices, smoothies, coffee from Counter Culture Coffee, as well as grab-and-go breakfasts and lunches, just one block away from Girard Station.
Casual brunch service will begin early and run through mid-afternoon seven days a week, with a menu offering sandwiches, salads, burgers … and breakfast tacos with more than 18 topping choices, including heirloom tomatoes, organic baby kale, mushroom bacon, avocado and nacho cashew cheese. All of the ingredients down to the condiments are made in-house or sourced organically and sustainably. Free WiFi is offered in a comfortable second-floor community space overlooking the El, while a backyard garden retreat has table seating for 80.
A full bar will serve creative cocktails made with freshly squeezed juices and local ingredients, an array of craft beers drawing from both local and west-coast breweries, and a selection of organic and biodynamic wines designed to match the menu and pair well with artisanal cheese selections sourced from creameries across the U.S.
The dinner menu puts a fresh spin on comfort food, including:

  • Wild Rice Collard Dolmas: with citrus hemp dressing.
  • Avocado Citrus Salad: Organic baby kale, avocado, mango, radish greens, hemp, pumpkin seeds, citrus jalapeno dressing
  • Mediterranean Tofu: Pan-seared fennel, sage, chili-rubbed tofu, wilted garlic kale, fresh tomato marinara, salt-cured olives and crispy capers
  • Heirloom Tomato Zucchini Lasagna: Thinly sliced zucchini, Macadamia ricotta, basil-arugula pesto, sundried tomato, olive oil
  • Organic Rotisserie Half Chicken: Orange-brined chicken, roasted baby potatoes, stewed collard greens, chicken jus, house-made biscuits

“We really want to have a neighborhood café where people can eat many times a week, and instead of weighing them down, it actually makes them healthier,” Nicole said.
The menu at the Front Street Cafe was created by Chef Andrew Petruzelli (XIX at the Bellevue, Grand Hyatt DC, Knock)
“The concept for our cuisine is very much related to health and happiness,” Andrew said. “We would like for people to be able to dine here daily and be better for it, by providing them with the best possible options for food they know and love.”
The space Front Street Café will occupy is one of the few 19th-century brick buildings to survive along the Front Street train corridor. During design and construction, building owner and builder Lee Larkin retained all of the original architectural details, including an intricate 3rd story tin cornice and Schuylkill Pine hardwood floors. Almost all of the additional building components where sourced and reclaimed from old Philadelphia buildings. Steps were built from joists taken from a home being demolished at Temple University, while wooden beams for the outside bar came from a warehouse at 25th and Oxford. A display cabinet on the second floor pays homage to the history of Fishtown and the Riverwards by showcasing hundreds of pre-Civil War artifacts that were discovered under the property during construction.
“Everything in this place has a story to tell,” Lee said. “And the story of this restaurant is tied to the story of this neighborhood – refreshed, revitalized and bursting with energy.”
About The Front Street Cafe
Front Street Café is located at 1253 N. Front Street, on the corner of Thompson Street, in the Fishtown neighborhood of Philadelphia. The coffee shop and juice bar open at 6 a.m. Breakfast and brunch service runs from 7 a.m.-3 p.m. seven days a week. Dinner service runs from 4-10 p.m., with a late-night menu available until closing. A second-floor community room that seats 60 is available for private events. Call 215-515-3073 for reservations and bookings.
Media Contact: Rob Wright of Small Talk Media

Big Trouble for Websites that aren’t Mobile Friendly

Most people are calling it Mobilegeddon however Google’s crackdown on websites that aren’t mobile-friendly is something that needed to happen… awhile ago. Now that 60% of website views are coming from a cell phone, iPad or other mobile device it’s time for businesses and organizations to make sure that their website is just as easy to navigate on a cell phone as it is on a macbook. Please take note that this change by google took place on April 21st, your site is currently at risk.
What Website Owners Can Do
If you needed a little encouragement to optimize your website and embrace mobile readiness, this is it. To find out how mobile-friendly your site is right now, Google offers a free mobile-friendly test. Hopefully, you get the “Awesome! This page is mobile-friendly” result, but there’s only one way to find out. No matter what your grade, make sure to visit Google’s official mobile SEO guide because this tells you exactly what Google wants. It’s like getting a teacher-approved cheat sheet for the big test. The biggest mistakes are slow mobile pages, mobile-only 404 errors, blocked CSS/JavasScript/image files, faulty redirects, cross-links that don’t make sense, and unplayable content to name just a few. These mistakes or issues can be outlined and remedied by placing different tests to be undertaken via the use of performance testing services such as Apica Systems and other similar companies can provide.
If you’ve put it off, get someone who knows responsive design on your side immediately or contact Small Talk Media. You may have avoided a penalty so far, but Google will eventually catch you. If you passed, don’t assume everything is coming up roses. You want more than “mediocre.” Use the Google Developer’s Page Speed Insight Tools to find out more information and make your website as fast as it can be–which is a must for viewing on a mobile page. Studies have shown that people want mobile pages to load even faster than desktop. This tool set also tells you if the Flash you use is appropriate, if you have render-blocking scripts on your site that need fixing or changing, if your JavaScript is “healthy,” if your web host is doing you any favors (or not), if browser caching could speed up your website, and if you can compress site images for better display. If you are using a web host and are finding that it’s just not meeting the business needs, it might be worth switching to a CDN (content delivery network). Feel free to visit businessclouddeals.com to have a little look at the differences between a CDN and a web host. Doing a little research can help you figure out if your business should implement a CDN rather than using a web host.
A Deep Cleaning
At this point, it makes sense to go after the easiest, fastest, cheapest solutions first. However, you need more than a light dusting–it’s time to “deep clean” your website and appease the Google algorithm (as well as your customers). Make sure your plug-ins are updated, the navigation structure is simple, and your comments section (if applicable) is clean.
Here’s your checklist for a Google-friendly clean sweep:

  • Reduce image file sizes when possible
  • Audit all plug-ins
  • Reduce how many calls your website is making to servers besides your own
  • Make the user experience as minimalistic as possible
  • Hire a website designer with responsive design and mobile readiness expertise
  • Consider adding a mobile version of your site and/or an app to the experience

The good news? The majority of sites aren’t going to get “perfect” Google scores. Unless your site is in a really sorry state, you’re probably far from the bottom of the barrel. However, being “middle of the pack” isn’t going to carry you for long in the world of website design. Take it one upgrade at a time, from adding in a fantastic app to testing your website to ensure it loads beautifully and quickly on every device and platform.
Remember: Google isn’t out to get you. As a matter of fact, you should be highly motivated to follow along with this update. If you do, it means a better user experience for customers, and a greater likelihood they will help you make money by buying your product or reading your content. If you’ve struggled to beat competitors in the past, this could be the chance you’ve been waiting for to make a move and grow your brand.
If you would like more information about updating your current website or building a new mobile compliant website please reach out to us for a free evaluation.
Content from Inc Magazine

New Client Spotlight: Premier Urgent Care

Premier Urgent Care is our newest client

We’re happy to announce that Small Talk Media is now the full time digital marketing agency for Premier Urgent Care. If you’re not familiar Premier Urgent Care is a chain of 16 medical facilities staffed by board-certified physicians to provide responsive, compassionate emergency-level care on a walk-in basis to people with urgent medical needs. Along with emergency treatment each facility also provides drug and alcohol screenings such as a 12 panel drug test, pre-employment physical examinations, X Rays, vaccines, sports injury treatment, and teleburn treatments. There are other medical services on offer too. You can find the full list here.

While our primary skills at Small Talk Media are in digital marketing for this particular client we’re opening the entire tool chest working on digital marketing, advertising, guerilla marketing, community relations, charity partnership, grand opening events, public relations and more. We’re very excited for this opportunity and to be working in this exploding new business category in the healthcare sector.

If you’re interested in a partnership or other type of business relationship with Premier Urgent Care please reach out to us through our contact page.

Premier Urgent Care Emergency Medical  client digital marketing

How Atlantic City Failed Revel Casino

While my agency certainly doesn’t specialize in casino operations, most of our clients are bars, restaurants and nightclubs which happen to make up the vast majority of Revel’s offerings to the public. From the start, I knew this concept casino was a risky move but was hoping that they would be able to pull it off. After all, a lot of people prefer to bet (or แทงบอล
in Thai) online nowadays. The risks were apparently from day one.
When plans for Revel started the idea was to bring a touch of class to the ailing Atlanitc City marketplace. Entertainment and luxury were at the core of the concept. Casino’s similar to Revel are thriving in Las Vegas, take the Cosmopolitan and Wynn casinos, they’re both geared towards millennials with entertainment being at the heart of their business plan. However, the internet has become the go-to place for people looking to make a bet; casino phone games seem to be the way things are going so trying to set up a physical casino in this climate should be challenging. Gambling is an after thought but they’re able to remain profitable by attracting a consumer that isn’t as interested in hitting the tables or betting the ponies. By replicating this same idea Revel planned to bring in and retain this highly sought after demographic. However, they failed to realize the attraction of 100 Free Spins at online casino outlets would mean failure was inevitable.

So why did it fail?

Most conventional media outlets haven’t touched on this and why would they, most of their readers are the same people that would never step foot in a casino without being able to smoke a pack of cigarettes at the poker table. Why would they opt for such a thing when they could smoke freely whilst going on their computers to uk online casinos and get the experience they want there instead? Still, the place did have some merits. With an amazing view of the ocean, natural light beaming through the glass roof, more then a dozen restaurants from famous NYC and Philly chefs and two amazing night clubs from Vegas titans AMG you’d think that Revel Casino was set for A.C. success
Simply put, the majority of consumers that come to Atlantic City aren’t interested in any of the things I mentioned above. They want to be locked in front of penny slots for hours not knowing what time it is, they want to smoke a pack of cigarettes at the poker table, they love to hate their black jack dealer, they want to remove themselves from reality and they love handing their retirement funds to greedy corporate tyrants.
I don’t personally feel like Revel was a terrible idea in Atlantic City, I feel like it was before it’s time. When the baby boomers are in the ground Revel will succeed.
– Rob Wright

Here’s a copy of the closing letter sent to Revel Business Owners…

THANK YOU!
REVEL CASINO & HOTEL
Revel Casino Hotel opened in New Jersey’s legendary shore town,
Atlantic City. Now we say “thank you” to each and every one of our
employees and guests who were part of our Revel family.
We’ll always remember the good friends we met along the way.
We sincerely wish you all the very best, The Entire Staff
and Management, Revel Casino Hotel.
SOME IMPORTANT INFORMATION
YOU’LL NEED TO KNOW
REVEL CASINO HOTEL OFFICIALLY CLOSES
5:00AM, TUESDAY, SEPTEMBER 2, 2014
CASINO
• Any Revel Casino chips, free slot play, resort dollars,
slot vouchers and Revel Gift Cards may be redeemed
at the casino prior to September 2, 2014.
• After closure, any person holding Revel Casino chips,
and valid slot vouchers may present those items for redemption
at the Revel General Cashier Office until September 15, 2014,
Monday – Friday, 9:00am to 5:00pm.
• Access the General Cashier Office by using the parking
garage entrance on New Jersey Avenue, enter through the
employee entrance where you will be escorted by a
Revel Security Officer.
• Thereafter, any person holding Revel Casino chips and slot
vouchers will only have one possible recourse for redemption
through the filing of a proof of claim form with the United States
Bankruptcy Court for the District of New Jersey
at revelcaseinfo.com.
• The “earning” of free slot play will end at 11:59pm on
Monday, September 1, 2014. The redemption of all earned
free slot play will continue through 4:00am on
Tuesday, September 2, 2014.
PROMOTIONAL OFFERS
All promotional offers with valid dates after
September 1, 2014 are cancelled and invalid.
CONCERTS & EVENTS
All events, including concerts, with event
dates after September 1, 2014 are cancelled.
For concert tickets: refunds are at Point of
Purchase only. Internet and phone orders
will automatically be cancelled and refunded.
HOTEL
All registered Hotel Guests must
check out of the hotel no later than Monday, September 1, 2014
at 11:00am. All reservations after September 1, 2014
are cancelled. Room deposits will be automatically refunded.
PARKING
All Revel guests (self and/or valet) must
remove their parked cars from the facility by 9:00am
on Tuesday, September 2, 2014.
To speak with a representative, please call: 609-348-0500
REVEL CASINO & HOTEL
500 Boardwalk, Revel Beach | Atlantic City, NJ 08401 US