What’s the best time to send your Marketing Messages?

Is There a Perfect Time to Send Your Marketing Message?
When sending your marketing message you need to think about the timing of your message, is it relevant to the content of your message? Will your customer appreciate receiving this message at this particular time?
There is no perfect time to send a mobile marketing message, however there are some general times that seem to be good for certain industry sectors.
If you own a restaurant, café or fast food outlet and you are looking for some extra footfall during the lunch hour, then sending lunchtime offers around 11am while customers stomach’s are rumbling and lunch time plans are being made is a perfect time.
For retail stores we have found that Saturday mornings work great as people are deciding where to go and what to do with their day, a little Saturday morning offer could mean they they come in and visit you.
Online retailers is a little bit more tricky, however we have found that in the early evenings particularly on Sundays works well, people are usually planning their week and having a little downtime where they might treat themselves to a little present.
So before you hit the send button on your marketing message stop, look at the time and think about your customer and message.
Whats_the_best_time_to_send_your_message

Epic Restaurant Response to Brat Yelp Reviewer

One of the offerings of Small Talk Media is “Reputation Management” were we make sure that top review sites have nice things to say about our clients instead of what you see below. Once in awhile we do find a particularly terrible Yelper. This person is easily identified as their reviews are completely baseless. The reviewer below is especially bad and I have no problem sharing her personal page so you can let her know yourself. In this situation the Restaurant does something even Yelp says you should never do, they defend themselves. While normally this just makes the restaurant owner look stupid in this case it’s completely justified. Enjoy..
Sonal B Yelp Profile

– Rob

Voltaire

Categories: BarsAmerican (Traditional)

Review by Sonal B
 10/1/2014

Most unfriendly and arrogant restaurant in KC.
Just called Voltaire to try to order some food because we’re in a late business meeting across the street.  First, they refused to answer our question about what type of broth is used in the risotto.  Then they said they won’t pack food to go.  My husband spoke to the manager and explained that we’re in a conference room across the street, and asked if they can pack our dinner (which we would pick up).  The hostess flat-out refused to answer our question about the food or to try and work with us so we could get food in our meeting.  My husband asked to speak with the manager.   The manager, Jamie, said, “our food is plated beautifully, and we can’t put it in a ‘to go’ container.”  So thanks, Jamie, we’ll just starve. (What the manager said is just not true by the way–we’ve eaten there before, and they did pack our food to go.)  When my husband said that he was going to post a Yelp review about the way the restaurant was treating us, the manager questioned, “Are you a grown man and an adult?”
Yes, Jamie, we are grown adults, and we do not do business with people who behave like you do.
We regularly travel to NYC and eat at a variety of restaurants, which are more than happy to accommodate people by packing food to go.  This restaurant thinks they’re too good for their customers.  They will soon learn that if you ignore your customers, they’re going to start ignoring you.  I would not even give this place one star after this experience, and I’m dismayed by their unprofessional and arrogant behavior.
Response by the Restaurant
I sincerely apologize that we don’t offer “take-out” food at our restaurant.  Being a Yelp user, I’m sure you were aware that on our Yelp business page, on the right side of the screen, it lists details about our establishment.  There is an item listed “Take-Out : No”.  We have never offered take-out food as we believe the food we prepare should be presented as we see fit, (usually) on a plate inside the dining room.
As for the risotto, its made with a vegetable stock – this dish is vegetarian, and I’m certain that who you were speaking with wanted to make extra certain the information provided to you was accurate.
On your previous visits, you say you have witnessed dishes being boxed up as proof that we provide “take-out” food. Although we do allow our guests to take their uneaten food with them in to-go boxes after they have dined with us, we have never offered “take-out” food.
If you were actually starving, as in a life threatening condition requiring nutritional sustenance, we would be happy to assist you..we do make exceptions for emergency situations.
Our general manager did question the age/maturity of your husband after he became combative and threatened us with a negative Yelp review if we did not alter our operational practice and provide him with “take-out” food.  15 minutes later you indeed came through with this threat.  I can assure you that we don’t offer “take-out” food because we feel we are “too good” for our customers; we just prefer to have our guests dine with us, allowing for the proper presentation (and temperature) of their fare that has been skillfully prepared by our kitchen.
I am very pleased that you frequent New York.  We travel often as well.  And I can assure you that there are many restaurants in NYC that do not offer “take-out” food.  Although there are many other options that do – in Kansas City as well (Go Royals!).
It was made REPEATEDLY clear in the conversation with your husband that he is a lawyer.  Let me provide the following analogy/role reversal…it may assist in clarifying your request.
YOU: I want to hire you to handle my divorce.
ME: But, I’m a tax lawyer.
YOU: I don’t care…I want you to handle my divorce.
ME: Sorry, but I don’t practice that form of law.
YOU: Just handle my divorce, I’ll pay you…it will be fine.
ME: I don’t feel comfortable providing my services as a divorce lawyer, as I am a tax lawyer.  You won’t receive the service you are wanting or that I am willing to provide.
YOU: Well, I travel to NYC often, and in NYC, Tax lawyers handle my divorce litigation all the time. I don’t know what the problem is.  I’ve told you I’m a chef, right?
ME: Well, that’s nice sir, but I really can’t help you.  It goes against my business practice.
YOU: If you don’t represent me in my divorce, I’m going to post it all over the [most frequented social media review of lawyers] that you refused to provide me with the service I requested, and make baseless allegations about how you are very pretentious, arrogant and unprofessional. I will also try to prevent you from getting any additional business by damning you on said social media platform. Now will you represent me?
ME: I don’t take kindly to threats.
Thanks for your feedback.  We will let you know if we decide in the future to practice divorce law, I mean, provide “take-out” food.

Best Commercials of 2013

When you run a digital marketing agency you’re creativity is constantly tested. Here’s a few advertisers from 2013 that aren’t running low on creativity.

Digital Marketing Agency Philadelphia

Restaurant with an Incredible New Concept

Truly amazing, a restauranteur in Toronto has opened a new restaurant apply named “Signs“. This new concept doesn’t specialize in burgers with tasty cake buns or have an entire menu under 500 calories, instead it’s the staff that makes this restaurant unique.


Upon entering Signs you won’t be greeted by a hostess that says, “How many people in your party” instead you’ll be waived at by a deaf hostess with an ear to ear smile. That’s right, the entire staff is deaf and the only way to communicate with them is through sign language. As I’m sure you know, it’s hard for people who are def to find work. This is a great new way for them to work a full time job in an environment where they’re surrounded by people are also deaf and diners that are interested in their culture.

The owner says in the video below that he’s been very busy since opening and that he just keeps getting busier and busier. I personally hope this catches on. I would love a place like this in Philly where I could grab dinner and learn a little sign language at the same time.

Cheers,
Rob Wright

Visit Signs