More than a hotel management company, Madison Resorts is built by operators and marketers with decades of experience working and owning properties in the hospitality industry. Their team is made up of individuals with their own entrepreneurial drive and creative mindset. Upon entering a Madison Resorts property guests can expect a consistently elevated level of hospitality, decor and ambiance paired with a fun and interactive atmosphere. They aim to create memorable experiences and relationships that will last a lifetime.
As a start up Madison Resorts looked to Small Talk to step into a leadership role. This is a situation where the client wanted to build out their own marketing team under the oversight of a seasoned hospitality marketing professional. Our team stepped in as they acquired the Montreal Beach Resort and Harry’s Ocean Bar and Grille, both on the same property in Cape May, NJ. We setup an organized marketing structure with project management software and cloud based file sharing. Our graphics team created new logos and branding guides, new ads for both properties and the brand and all other creative aspects of the business. We’ve also given both properties a major upgrade to their online presence through social media strategy, email marketing, SEO and a robust online advertising campaign. This has resulted in an immediate increase in baseline revenue and a solid foundation that can be built upon for years to come.
- Oversee the Marketing Team
- Website builds on WordPress, Squarespace and Shopify
- Social Media Coordination and Management
- Graphic Design
- Video Marketing
- Search Engine Optimization
- 3rd Party Vendor Management
- Social Media Ads Creation and Management
- Search Advertising Management and Reporting
- Public Relations Management
- Community Relationship Management
Working with a production team, we were able to bring the Madison Resorts properties to life with a full library of videos showing all aspects of the Madison brand and the towns that their properties are located in.